technology

red heart on a white background built up of data 1 and 0

Four Steps to Becoming a Data Driven Hotel Organization

Business Intelligence is an organizational capability that has to be nurtured and grown. If you don’t create a culture of data analytics, no tools can help

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image for atomize article about hospitality innovators rms deal

Hospitality Innovators Signs with Atomize as Their Selected RMS Partner

Hospitality Innovators Inc (HII) has named Atomize, the revolutionary RMS provider, as exclusive partner for their managed hotels in the Philippines

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image of fornovahl free tool to help hotels tackle content parity

Free Tool for Hoteliers to Optimize Content Distribution

FornovaHL is an easy to use tool enabling hotels to automatically distribute or update their property’s profile content and attributes for online channels

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man on a laptop with a credit card possibly booking a hotel room reflecting the importance for hoteliers to calculate their guest acquisition costs

Are You Planning to Include a Payment Gateway in Direct Sales Channel?

The reactivation of the demand for hotels has led many hotels to seek information about what payment gateway to include into their direct sales

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4 Behaviour Myths Stopping Guests From Booking (And How To Fix It)

Understanding how your guests plan their holidays and what they look for, you can make sure your hotel website meets their needs and converts to booking

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sad face reflecting how technology claims about increasing revpar are not always delivered

Why RevPAR Increase Marketing Claims Can be BS

It makes sense to let algorithms do much of the price change and a half decent RMS should deliver. But the question is – by how much will my RevPAR go up?

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yellow door amongst white doors reflecting occupancy balance needed in a hotel now we are in the staycation world

What is Your Optimum Occupancy Percentage in This Staycation World?

Staycation is here to stay. Strong occupancy is here to stay but the question remains for us all… how much occupancy is too much?

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two puzzle pieces coming together like a hotel aligning it's distribution and marketing to boost revenue

How to Align Your Distribution and Marketing Strategies to Boost Revenue

Many hotels don’t include direct within their distribution cost calculations, but for most hotels their costs of direct are around 8%+ of distribution

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hotel contactless touchless technology and the borader impact of software solutions in driving revpar growth

How Hospitality is Adapting to a Contactless World

Contactless tech is here to stay, and we’ve already seen how it doesn’t need to be a barrier to good service – in fact, it can enrich a guest’s experience

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5 Strategies To Drive Short-Term Demand

A lot of hotels see the bulk of their demand coming in a three-day window, with business booked in the day for the day now a more common occurrence

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