technology
Four Steps to Becoming a Data Driven Hotel Organization
Business Intelligence is an organizational capability that has to be nurtured and grown. If you don’t create a culture of data analytics, no tools can help
Hospitality Innovators Signs with Atomize as Their Selected RMS Partner
Hospitality Innovators Inc (HII) has named Atomize, the revolutionary RMS provider, as exclusive partner for their managed hotels in the Philippines
Free Tool for Hoteliers to Optimize Content Distribution
FornovaHL is an easy to use tool enabling hotels to automatically distribute or update their property’s profile content and attributes for online channels
Are You Planning to Include a Payment Gateway in Direct Sales Channel?
The reactivation of the demand for hotels has led many hotels to seek information about what payment gateway to include into their direct sales
4 Behaviour Myths Stopping Guests From Booking (And How To Fix It)
Understanding how your guests plan their holidays and what they look for, you can make sure your hotel website meets their needs and converts to booking
Why RevPAR Increase Marketing Claims Can be BS
It makes sense to let algorithms do much of the price change and a half decent RMS should deliver. But the question is – by how much will my RevPAR go up?
What is Your Optimum Occupancy Percentage in This Staycation World?
Staycation is here to stay. Strong occupancy is here to stay but the question remains for us all… how much occupancy is too much?
How to Align Your Distribution and Marketing Strategies to Boost Revenue
Many hotels don’t include direct within their distribution cost calculations, but for most hotels their costs of direct are around 8%+ of distribution
How Hospitality is Adapting to a Contactless World
Contactless tech is here to stay, and we’ve already seen how it doesn’t need to be a barrier to good service – in fact, it can enrich a guest’s experience
5 Strategies To Drive Short-Term Demand
A lot of hotels see the bulk of their demand coming in a three-day window, with business booked in the day for the day now a more common occurrence