technology

the words chance and change spelt out reflecting the changing landscape of marketing and why hotels cannot leave it to chance and must start preparing now

Hotel Revenue Management in a Time of Great Change

This white paper examines the tasks associated with revenue management and the reasons why the function was often burdened with workload issues

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Understanding the Unconventional World of Hotel Distribution in China

As the digital evolution continues, lines between sales, marketing, and distribution blur. Technology plays a larger role in hotel distribution in China

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michael goldrich the hotels network video interview thumbnail for coffee time discussion about thoughts on hotel direct bookings now and future

Thoughts to Drive Hotel Direct Bookings Both Now and Future

Michael talks about how the hotel sector should be leveraging the direct booking desire and also outlines 3 digital marketing trends hoteliers consider

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Will High Tech Evolution Always Conflict with High Touch Hospitality?

Is the hotel experience a zero-sum trade off between technology enabled operating efficiency and the humanity driven essence of true hospitality?

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ligula hospitality group choose atomize automated pricing solution

Automated Pricing: Implemented and Deployed in 38 Hotels in 5 Weeks

A combination of growing demand and automated pricing adjustments, in real time, provided Atomize with the perfect conditions to deliver impressive results

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How to Build a Great Hotel Website & Improve Conversions

A good hotel website will have several key functions that lead to conversions, customer satisfaction, and brand loyalty. We outline the main objectives:

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sheep following each other like hotels follow competitor pricing

Don’t Be a Sheep: 5 Reasons Not to Follow Hotel Competitor Pricing

I have heard so many iterations of hotels justifying why they follow competitors pricing strategies. I have never fully understood or agreed with them

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header image for announcement of lybra assistant rms and hoteliga hotel management platform

COVID Recovery Strategy for Hotels: Lybra Assistant RMS + Hoteliga

hoteliga reservations data will be integrated into Lybra’s Assistant, enabling the RMS to provide most accurate real-time rates, as market conditions change

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pillars reflecting different aspects in hotel operations including sales marketing revenue data and analytics

Our Philosophy for Hotel Analytics in 3 Pillars

Different Stakeholders have different needs. You can unleash your creativity by putting detailed analytics together but every user needs their own view

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Emerging Trends For Hotel Website Design In 2022

Website designs that feel relaxed, accommodating, and anticipate visitor needs build trust, leading to stronger engagement and loyalty in the long run

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