technology

Hotels that thrive in 2026 will be those that operate leanly without eroding their value proposition. This does not mean cutting headcount indiscriminately

Not only can pricing become more personalised, but also the entire package and experience. I expect attributes and individualisation to play a bigger role

A tech stack that is not working properly doesn’t create operational headaches only. On the contrary, guests feel it too through slower responses

Although conceptually similar to an API, an MCP functions as a universal standard. It is the native way to connect with AI through assistants

While the adoption of artificial intelligence in the RMS is rising rapidly, confidence in the technology’s decisions often remains low

Modern workflow automation has reached a mature stage, but for hotel executives, the real question is how to start effectively

The time for static distribution is over; future rewards speed, data completeness, and strategic control. The essence of an AI-Native Distribution Strategy

The people getting the most value from AI today are those using it in a way that gives them more control over their decisions, not less

Guests are used to one-tap payments or locally trusted methods for most things online. When your booking journey feels rigid, OTAs instantly seem easier

Your OBE doesn’t just capture bookings, it convinces lookers to book. Here are some impactful ways to get your booking engine winter ready to drive bookings