technology

In 2026, hotel success is not about predicting the future perfectly. It is about building a business that can adapt faster than the market around it

To understand if your Hotel AI agent is delivering real value, you need to look at a few core metrics. These simple metrics will help you

The main value of agentic AI is that it automates entire multi-step workflows by bridging the gap between systems

MCP. GEO. Agentic AI. LLMs. They are dropped into conversations as if everyone already knows what they mean. Most people nod along

Today’s profitable hotels skip the guesswork and gut instinct in favor of precision pricing, recognising the market shifts fast these days

The overarching theme for 2026 is execution. Efficiency and process optimisation will separate resilient hotels from those that struggle

Silos in Hotel will be broken by technology. The question is does this happen in a strategic way or in an uncontrolled manner that fuels conflict

Hotels that thrive in 2026 will be those that operate leanly without eroding their value proposition. This does not mean cutting headcount indiscriminately

Not only can pricing become more personalised, but also the entire package and experience. I expect attributes and individualisation to play a bigger role

A tech stack that is not working properly doesn’t create operational headaches only. On the contrary, guests feel it too through slower responses