technology
Understanding Online Distribution Channels
In a period of economic uncertainty, hotel operators cannot seek to control economic conditions, but they can strategically implement marketing to increase sales and hotel profitability regardless of market uncertainty. […]
Driving bookings through social media
Being present on social media sites is a given. Each platform has its own characteristics, driving and targeting various consumer segments. Here are tips on how hotels can better engage […]
The Future of Hotel Booking
Sabre has released a new travel trend report with advice for hoteliers on how to sell to modern travellers. The Future of Hotel Booking – A Guide to Hotel Retailing, […]
Fear of new strategy stymies revenue managers
Revenue managers in Scandinavia are working to overcome their fear of being first. Speaking during a Hospitality Sales and Marketing Association International Europe event Thursday, revenue managers said they understand […]
Amadeus slots a major piece into its merchandising puzzle
Amadeus slotted a key element of its merchandising jigsaw into place last week with the launch of a Customer Experience Management system. The technology is central to the distribution giant’s vision […]
Marriott is using mobile messaging to transform visiting a hotel
Marriott Hotels is redefining the hotel visit with mobile at the center, enabling members of its loyalty program to engage in real-time conversations with staff before, during and after a […]
eight ways hotels can improve online reservations
London-based start-up Triptease has released a list of eight things that hotels can do to improve online reservations, after surveying 1,000 people. Recommendations at the top of the list include […]
Accor fights OTA with open enrollment for independents
Accor has rebranded itself into AccorHotels while also opening up its booking platform to independent hoteliers. This bold move is taking the fight to online travel agencies by giving independents […]
Airlines seek more bookings by pulling fares from travel sites
Airlines are increasingly pushing and prodding travelers to book flights through their own websites, where they can sell more services like in-flight entertainment and add-ons like hotel reservations. They also […]
Digital Channels Drive Impressive Booking Growth
In the first quarter (Q1) 2015, digital channels – which include hotel websites (Brand.com) and Online Travel Agents (OTA) and Global Distribution Systems (GDS) – grew in popularity among individual […]