technology

Understanding Online Distribution Channels

In a period of economic uncertainty, hotel operators cannot seek to control economic conditions, but they can strategically implement marketing to increase sales and hotel profitability regardless of market uncertainty. […]

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Driving bookings through social media

Being present on social media sites is a given. Each platform has its own characteristics, driving and targeting various consumer segments. Here are tips on how hotels can better engage […]

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The Future of Hotel Booking

Sabre has released a new travel trend report with advice for hoteliers on how to sell to modern travellers. The Future of Hotel Booking – A Guide to Hotel Retailing, […]

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Fear of new strategy stymies revenue managers

Revenue managers in Scandinavia are working to overcome their fear of being first. Speaking during a Hospitality Sales and Marketing Association International Europe event Thursday, revenue managers said they understand […]

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Amadeus slots a major piece into its merchandising puzzle

Amadeus slotted a key element of its merchandising jigsaw into place last week with the launch of a Customer Experience Management system. The technology is central to the distribution giant’s vision […]

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Marriott is using mobile messaging to transform visiting a hotel

Marriott Hotels is redefining the hotel visit with mobile at the center, enabling members of its loyalty program to engage in real-time conversations with staff before, during and after a […]

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eight ways hotels can improve online reservations

London-based start-up Triptease has released a list of eight things that hotels can do to improve online reservations, after surveying 1,000 people. Recommendations at the top of the list include […]

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Accor fights OTA with open enrollment for independents

Accor has rebranded itself into AccorHotels while also opening up its booking platform to independent hoteliers. This bold move is taking the fight to online travel agencies by giving independents […]

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Airlines seek more bookings by pulling fares from travel sites

Airlines are increasingly pushing and prodding travelers to book flights through their own websites, where they can sell more services like in-flight entertainment and add-ons like hotel reservations. They also […]

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Digital Channels Drive Impressive Booking Growth

In the first quarter (Q1) 2015, digital channels – which include hotel websites (Brand.com) and Online Travel Agents (OTA) and Global Distribution Systems (GDS) – grew in popularity among individual […]

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