technology
Hotel Attributes that Trigger Travelers to Book
TrustYou, the inventor of the Meta-Review™ and global online reputation management leader, and Donna Quadri-Felitti, Director of the School of Hospitality Management at Pennsylvania State University, have released the results […]
Elevate Your Hotel Data to Business Intelligence
Business Intelligence (BI) has become a necessity in the hospitality industry. Those of us who have figured out how to leverage Hotel Data as Business Intelligence have increased both revenues […]
Technologies bringing market-of-one closer in business travel
Carlson Wagonlit Travel has identified five key trends which will have the greatest impact on business travel going forward. The ‘Faster, Smarter, better?’ study highlights mobile technologies, customisation, the sharing […]
Disrupting distribution
For many hotels in Europe and across the globe, wholesalers and distributors are important – sometimes vital – business partners. With every passing year, these partners are evolving their business […]
OTAs see look-to-book disconnect in Japan
Japanese leisure travellers are using OTAs to research their international trips but prefer to book at the website of a traditional offline agent. The findings came out of research group […]
SEO is alive and kicking in travel
“SEO is dead” is a well-known catchphrase, most commonly heard from newly unemployed spam merchants in bitter reaction to Google’s latest algorithm update. It’s always a wild exaggeration of course […]
5 ways hotels can prompt user generated content
User Generated Content (UGC) can be a powerful tool for hotels. User Generated Content includes any type of content a guest may create about your hotel including social media posts, […]
How guests choose hotels during online booking
Just how do guests dwindle down their hotel selections during the online booking process? Two hospitality professors aimed to find out, looking beyond clickstream analysis by using eye tracking to […]
Look Ahead, Not Back, to Forecast Demand
For years, revenue managers and hoteliers have typically forecast demand by looking at historical booking information and then the pickup or pace of ongoing reservations leading up to an actual […]
Ctrip gears up for tougher battles in Asia.
Big Chinese online intermediaries are diligently pursuing new opportunities as part of their respective growth strategies and strengthening of international hotel content via direct contracting deals is a part of […]
