technology
18 Factors to Consider before Investing in Channel Manager for Your Hotel
NB: This is an article by Saurabh Vashisht of RateGain Managing all room & rate combinations across multiple platforms is a task that generally falls in the lap of a […]
Your Hotel Email Marketing is Wrong. Here’s How to Fix It.
NB: This is an article by NetAffinity According to the Direct Marketing Association, email marketing generates a whopping 2500% ROI. While there are a variety of useful channels you […]
How to optimize travel search results with an analytics framework
NB: This is a viewpoint by Tony Gray, senior director of North American Consulting Services at Webtrends. Recent news about Expedia’s Accelerator program for hotel listings has opinions swirling […]
Are hotels doing enough to cash in on convenience?
Amusement parks have figured out how to use technology to skip lines, make F&B reservations and purchase in-the-moment upgrades, but hoteliers have yet to harness the revenue-driving power of tech-driven […]
Booking.com revenue management product from BookingSuite
Booking.com’s new unit, BookingSuite, has announced a new, enhanced version of its RateManager revenue management product. Now available worldwide, the latest version of RateManger also features new group rate functionalities […]
Will SERP Changes Impact Hotel PPC?
NB: This is an article from FUEL The hotel industry has seen the Google SERP change pretty drastically over the past few years and the latest update was more […]
Google, travel and intimacy
Should companies involved in the travel-planning process be concerned about the release last week of Destinations on Google, a mobile format designed to help travelers get from the top […]
Google tackles OTAs with vacation-booking tool on mobile
Google is taking the travel industry head-on with the rollout of its newest tool, Destinations on Google, which lets consumers discover and book their next vacation entirely via mobile […]
Its time for the Moneyball of destination marketing
Destination marketers are rising up. Or as some of them put it: geeking up. They’re daring to bypass their ad agencies and parse big data to figure how to […]
Why Ranking on Page 1 in Google is Not the Goal of SEO
NB: This is an article by John McAuliffe, President of Leonardo A lot of conversations I have with hotel marketers about SEO go something like this: John: “What’s the […]
