technology
New Era of Travel Marketing: Facebook Dynamic Ads
NB: This is an article from Adphorus Today Facebook announced Dynamic Ads for Travel (DAT), its native retargeting solution for travel advertisers. We are very excited to be one […]
RMS Must-Have: Elasticity & Competitor Rate Considerations
NB: This is an article from IDeaS Worried the hotel down the road is attracting more guests than you are? Contemplating dropping your rates to combat a dreaded seasonal lull? […]
Five ways revenue management analytics impress your owner
NB: This is a viewpoint by Brian Douty, chief financial officer at IDeaS. As the chief financial officer of a revenue technology company, bottom line financial performance always remains […]
TripAdvisor changes Popularity Ranking algorithm
Due to the speed at which travelers are sharing their experiences on the site, TripAdvisor found instances where a newly listed property was able to skyrocket to the top of the […]
Booking.com reserves mobile messaging for real-time customers
Booking.com is replacing outdated email communication methods with a streamlined mobile chat within its application, allowing users to submit inquiries and book travel accommodations. Customers can now interact with Booking.com […]
A sneak peek at Google upcoming travel app, Trips
News that Google would soon begin testing a new mobile travel application leaked out last week, and now we have more details, including screenshots, of what that app will look like. […]
Setting Online Reputation Objectives for Hotels
NB: This is an article from ReviewPro Many hotels collect and analyze data but not everyone knows how to use this insight to set goals and objectives for their team. […]
Hotels have the data to be better with email
OTAs and airlines are well known for sending emails with helpful information and lucrative offers. They constantly remind us that they are there if we need them. But for some […]
Why You Should Use WhatsApp for Your Hotel
Acquired by Facebook for $19 billion last year, WhatsApp is one of the top communication tools for nearly half a billion users, and counting. But with a strong “no ads, […]
Google Update Strengthens Case for Location Marketing
Advertising today is completely different than it has been at any point in history. The reality of today’s digital style of advertising and marketing is that massive, groundbreaking changes are […]