technology

Starfleet Research, a leading provider of best practices IT market research for the hospitality industry, have just released their report: The 2016 Smart Decision Guide to Hotel Property Management Systems. […]

What are some of the reasons why guests choose to book with an online travel agency (OTA) over a hotel’s website? According to an August 2016 Phocuswright report, the #1 […]

You’ve probably heard the saying before, but it is worth repeating now. You can’t improve what you don’t measure. When it comes to digital marketing, there is no excuse not […]

The travel industry has continuously addressed the challenges of distribution with innovation, tech and consumer data and with those tools, its methods are becoming more efficient, though consumer behaviors are […]

First, let’s clarify what predictive analytics is. When people think of predictive analytics they often think of historical forecasting – ERP systems. Demand forecasting has been around for many years […]

Last week I was invited to a private roundtable with Mark Zuckerberg at Rome’s Town Hall event where I learnt a great deal about how Facebook can help businesses in […]

NB: This is an article from TripTease In this blog series, we’ll take a look at what makes a sterling price comparison widget – and what you can do to get […]

Is your hotel in Google Maps or similar services? Search engines are the information source for most travelers, thus it is vital to be present as part of your travel […]

Once a rather odd idea, using social media to market businesses has become commonplace. The benefits of almost free advertising, easily measurable reach, fairly precise targeting and the opportunity to […]

The hospitality industry is expanding rapidly. Hotel companies break ground on new build projects every week. Many operators are renovating older properties and reopening them as new brands from Marriott, […]