technology

Throughout the official first day of CVENT CONNECT 2016 in Las Vegas yesterday, the focus was not on big data. Instead, the topic getting most of the attention was not […]

NB: This is a viewpoint by Gadi Bashvitz, founder and CEO of OLSET. In the past few weeks I have been asked many times by partners, customer and friends what […]

NB: This is an article by Bobby Healy, CTO of CarTrawler I believe that Google poses the biggest long-term threat to the profitability and growth of airlines, hoteliers and travel […]

Data is changing the foundations of hospitality marketing. With personalized content, hoteliers can now engage and nurture their guests like never before. As a result, they have a new way […]

NB: This is a viewpoint by Paul Van Meerendonk, Director of Advisory Services for IDeaS. One of the most important decisions every hotel organization needs to make is establishing their […]

Considering how important search is in the buyer’s journey – 60% of travelers turn to search first when looking for accommodations– it’s surprising why more hoteliers don’t make use of […]

Google is becoming a relevant player in the online hotels sector, something which makes the big existing players like Booking.com or TripAdvisor uncomfortable. However, Google’s strategy is different to the […]

Many hoteliers feel that social media has little impact on revenue. But, when used correctly, social media is proven to drive more traffic to your hotel’s website. In fact, social […]

A Marriott International executive at Forrester’s CXNYC 2016 said that the proliferation of transaction-based rewards programs means that brands must understand members’ triggers and interests in order to connect with […]

  Google has created what it is calling a “Travel Industry Council” in a bid to improve relations with brands around the sector. The group is known to have met over the […]