technology
Brands should know about Google’s ‘My Activity’
Google’s new “My Activity” page, where users can now view their entire internet history, represents another step toward the perfectly personalized ad. It is Google’s latest move to catch up to Facebook […]
How Hotels Can Determine The Right Pricing Strategy
In this blog post, SnapShot’s Head of Education, Janel Clark, explores both traditional market segments, newer, more dynamic models, and how to develop the best pricing strategies. Segmentation: Then and […]
Most Important Google Analytics Metrics for Small Hotels
NB: This is an article from Little Hotelier You know that the SEO strategy you implemented for your bed and breakfast needs to be analyzed and evaluated using specific and […]
glh Hotels, launches “Choose Your Own Room”
London hotel group glh Hotels, today announces the launch of Choose Your Own Room – the world’s first online booking site that lets guests choose the exact room they want […]
Paralysis of Analysis Inherent in Big Data
Throughout the official first day of CVENT CONNECT 2016 in Las Vegas yesterday, the focus was not on big data. Instead, the topic getting most of the attention was not […]
Are Travel Booking Bots Hot or Not?
NB: This is a viewpoint by Gadi Bashvitz, founder and CEO of OLSET. In the past few weeks I have been asked many times by partners, customer and friends what […]
Why Google poses the biggest threat to travel firms
NB: This is an article by Bobby Healy, CTO of CarTrawler I believe that Google poses the biggest long-term threat to the profitability and growth of airlines, hoteliers and travel […]
Turning Data into Action: Segment Your Audience
Data is changing the foundations of hospitality marketing. With personalized content, hoteliers can now engage and nurture their guests like never before. As a result, they have a new way […]
Three approaches to pricing that improve revenue strategy
NB: This is a viewpoint by Paul Van Meerendonk, Director of Advisory Services for IDeaS. One of the most important decisions every hotel organization needs to make is establishing their […]
How Google’s Rich Snippets Features Drives Hotel Bookings
Considering how important search is in the buyer’s journey – 60% of travelers turn to search first when looking for accommodations– it’s surprising why more hoteliers don’t make use of […]
