technology
Travel data can supercharge the integration of loyalty with the everyday
In the last year, we have seen significant developments taking place in the convergence of travel loyalty programmes. This came as brands looked to provide members with the maximum flexibility […]
A Hotelier’s Guide to Mobile and Cloud-based Technologies
No, I’m not talking about actual hotel wake up calls or polices or guidelines on automatic or manual wake-up calls. If you thought that’s what you were going to find […]
Chinese App giant C-Trip is about to arrive in Europe
Attending the Phocuswright conference in Los Angeles during November 2016 provided a fascinating insight on the strategic intentions of the Chinese travel giant C-Trip. The Chinese travel market is […]
Tapping Into Integrations is Essential to Hotel Growth
With countless systems and multiple departments, managing a hotel today can be challenging and complex. Traditional software, such as the PMS, limits hoteliers’ freedom to work with several different vendors. […]
7 Trends That Will Change Social Media in 2017
It’s the start of another year, which means you’re probably back in the office after vacation, hard at work on your New Year’s resolution. And if you’re a marketer, you […]
Why Measuring Guest Feedback is Essential for Hotel Groups
Managing any business across different branches and locations is no easy task, and a hotel group is no exception. As your locations diversify and your business grows, so you need […]
How Expedia, Hopper and Skyscanner Use Big Data
In the travel industry, airlines and travel agents might categorize you as one of the following types of travelers: a standard traveler, a deal-seeker or a first class frequent flyer. […]
No More Spaghetti: Where Hotel Technology Must Go in 2017
A fly on the wall of a conversation about hotels and technology will almost invariably hear the word silos. How are technology silos holding us back, for instance? Data silos […]
Will Facebook Recommendations Create a New Channel for Hotel Bookings?
Facebook has recently launched a new tool to help users discover new experiences, things to do, events, and services based on suggestions from their friends. After writing a post, Facebook […]
Buy Buttons Out Email Still In – Keep Marketing Momentum Strong
The close of 2016 is upon us and it’s time for marketers to conduct an annual review of the strategies and tactics they’ve used throughout the year. Weighing the pros […]
