technology

Big data has been a starting player on the strategic revenue roster for years. In fact, years before big data exploded into something like a phenomenon, hotels were increasingly incorporating […]

Google acquired Zagat in 2011 back in the years when Marissa Mayer was a part of Google. They were experimenting Hotel finder in same year, 2 years later they introduced […]

A hotel Instagram account has the potential to be more effective than all the other social media platforms combined. A photo-sharing service like Instagram is the perfect medium for hotels […]

For two years now, Google has been using the mobile-friendliness of a website as a method for deciding how web pages should rank in their search engine. Pages that were […]

Landing pages are an important part of the booking funnel. They help you convert your paid traffic, carefully targeted and acquired by your marketing efforts, into profitable direct bookings. You […]

With the shift from DAP to DAT, travel brands are now able to reach a highly engaged audience. For groups like IHG, this has led to a cost per booking […]

  Digital breeds disloyalty. Before it came along, Judy from New Jersey went to her local travel agent to book her yearly family holiday to Barbados. She knew the providers […]

In a world of lightning-fast technology and constant industry disruption, one skill has risen as a top necessity for older companies to survive: Innovation We’ll be the first to tell […]

With every new platform comes the inevitable sighs from overworked digital marketers. “Not another one” becomes the common refrain. There are generally two camps when it comes to new channels […]

New report from Sabre and Phocuswright shows the steps hoteliers can take to create and maintain the right channel strategy to reach and convert more customers Sabre Hospitality Solutions has […]