technology
How Mobile Technology Will Generate More Revenue for Your Hotel
Mobile has changed our consumer spending habits. According to Comscore data, online shopping is officially more of a mobile activity than it is a desktop one with 55% of all […]
The Future of Direct Distribution Technology: a hotelier’s view
My personal highlight from the Hotel Technology Forum in Berlin last week was the talk by Dr.Jan Sammeck, Director of eCommerce at Deutsche Hospitality. Jan works across three brands: JAZ […]
Hotel Marketing Advertising Channels Require Different Strategies
The world of hotel marketing is vast and complex. Platforms such as Facebook can drive tons of traffic, but not always revenue. Other systems, such as Google’s AdWords is typically […]
Travel brands turning to paid Facebook as Google prices rise
Paid Facebook search could become more of a focus for travel brands this year as the cost of appearing on Google search results continues to rise, an industry panel has […]
10 Secrets of Luxury Hotel Websites (Part 2)
Last week we covered the first five secrets of luxury hotel websites … Here’s Part 2 and the final five tips for luxury hotels and resorts: 6) Luxury Hotel Websites Synthesize […]
There’s A Spotlight Shining On Hotel Tech Inefficiencies
We’ve all had this experience before, right? You’ve waited in line to check in to your hotel after a long flight, you finally get to the front desk, and the […]
Google Earnings Show Booking Sites Face Ongoing Headwinds
Google’s substantial revenue growth — 24 percent — in the fourth quarter suggests that its largest travel advertisers, including the Priceline Group and Expedia Inc., continue to face pressure in […]
7 Mobile Marketing Techniques for the Travel Industry
Travel brands understand better than anyone that it’s more fun to live on the move. By adopting mobile marketing techniques, these companies are recognizing consumer demand for a truly multichannel customer […]
How the SaaS Movement Is Transforming the Hotel Industry
NB: This is an article from Stay n Touch The trends are clear. SaaS and cloud computing is here to stay. Leading hotels around the globe are restructuring their businesses […]
The future of everything in travel (hint: don’t look to Silicon Valley)
The Chinese believe that what happens at New Year influences your fortunes in the year ahead. Indeed, understanding China offers an insight into what is going to happen globally within […]