technology
Tips to maximize your strategic overbooking opportunities every week
Many hotels struggle to achieve a perfect sell-out – and often avoid overbooking to evade the ire of the front desk. The bane of any front desk manager’s existence? The […]
The Hidden Chasm: Why Your Bookings Keep Falling into the Abyss
The guest’s road from your hotel marketing campaigns, to your website and finally to online booking is a delicate, razors’ edge journey filled with several opportunities for the customer to […]
Why Site Weight Matters for Your Hotel Website
What affects how quickly your website loads? Why does it matter? There are many different factors which have an effect on how quickly your hotel website loads. Processing power, browser, […]
Google Flights Is Making Gains With Consumers
With a dominant search engine in its pocket and a fast-as-anything and excellent product, Google Flights is starting to really assert itself and is getting consumer traction. But how much? […]
How Mobile Technology Will Generate More Revenue for Your Hotel
Mobile has changed our consumer spending habits. According to Comscore data, online shopping is officially more of a mobile activity than it is a desktop one with 55% of all […]
The Future of Direct Distribution Technology: a hotelier’s view
My personal highlight from the Hotel Technology Forum in Berlin last week was the talk by Dr.Jan Sammeck, Director of eCommerce at Deutsche Hospitality. Jan works across three brands: JAZ […]
Hotel Marketing Advertising Channels Require Different Strategies
The world of hotel marketing is vast and complex. Platforms such as Facebook can drive tons of traffic, but not always revenue. Other systems, such as Google’s AdWords is typically […]
Travel brands turning to paid Facebook as Google prices rise
Paid Facebook search could become more of a focus for travel brands this year as the cost of appearing on Google search results continues to rise, an industry panel has […]
10 Secrets of Luxury Hotel Websites (Part 2)
Last week we covered the first five secrets of luxury hotel websites … Here’s Part 2 and the final five tips for luxury hotels and resorts: 6) Luxury Hotel Websites Synthesize […]
There’s A Spotlight Shining On Hotel Tech Inefficiencies
We’ve all had this experience before, right? You’ve waited in line to check in to your hotel after a long flight, you finally get to the front desk, and the […]