technology

How to optimize your hotel’s presence on Google

Terri Scriven is the Head of Hospitality for Google UK, which means working with hotels and accommodation providers in Europe and beyond to help them to optimise their digital distribution […]

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Is your online presence attracting or turning away guests?

  This is a Q&A with Petr Palas, CEO of Kentico What are the most common mistakes hoteliers make when it comes to developing their website? Given the competitive market […]

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Driving direct business and better revenue is a top priority

In today’s ultra-competitive hospitality marketplace, any competitive edge can translate into a stronger bottom line, and it’s no secret that driving direct business and better revenue is one of the […]

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Refine Your Hotel’s TripAdvisor Strategy

Three key elements to consider right now: Millions of potential hotel guests visit TripAdvisor every month to plan their journeys, at present, the company reports an average of 390 million […]

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Drive More Bookings With Occupancy Data

Metasearch is one the most effective channels to drive bookings to in-need properties. The availability of flexible bidding tools in the metasearch channel allows advertisers to be very specific in […]

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How Open APIs Are Transforming the Hotel Industry

Application Programming Interfaces (APIs) have been gaining relevance among hoteliers to transform their business and develop their digital capabilities for some time, but have they truly been harnessed to their […]

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Hotel technology purchasing shows shift to cloud systems

Improvements in hotel technology have been enabling properties to think less about the behind the scenes processes and concentrate more on guests. Two years ago about a quarter of US […]

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Will the rise of intelligent robot assistants impact how people search online?

Intelligent robot assistants were once just the stuff of science fiction, yet thanks to the likes of Siri, Cortana, and Google Home, they’re now commonplace. We’re used to seeing them […]

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Facebook demographics analysis reveals several startling truths

Despite Facebook’s dominance of the social media landscape over the past decade, the platform is still growing steadily, and it still manages to tell a compelling story ever quarter. However, […]

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Hoteliers: “Being bookable and visible online is No. 1 business focus”

A report by the global hotel industry’s leading cloud platform, SiteMinder, has found that the ability to grow direct bookings and online presence is the top business focus for hotels […]

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