technology

Industry practitioners and revenue management (RM) educators, meeting recently in Orlando in the U.S., are in agreement: there is a great shortage of well-qualified revenue managers. Competent revenue managers should be […]

Hotel email marketing has become more important than ever. The cost of click- and impression-based marketing on search engines and social networks continues to rise, not just for generic terms, but also […]

Every year presents new technology trends and forecasts for the hotel industry. Some gather attention without being very substantive, while others offer hotels something truly new, solving the specific problems […]

There are now so many ways to customize your search ads that optimization can seem complex. Though the fundamentals of ad copywriting and testing remain in play, text ads have […]

Chat messaging has become a useful tool in marketing strategies of the hospitality industry to meet growing consumer demand. The Economist reported 2.5 billion people worldwide had installed at least […]

In travel, marketing and revenue management teams are under tremendous pressure to grow revenues while maintaining low costs. In order to leapfrog the learning curve of the online retail space, […]

Competition in the hospitality sector is extremely fierce. Potential guests now have extensive hospitality options for when they want to travel, from apartments, villas, hotel rooms, hostels, boutique properties and […]

A decade and a half ago, when the first set of OTAs (Online Travel Aggregators/Agents) were born, travel planners were suddenly empowered with tools that enabled them to do all […]

Last week, we shared the top five reasons not to be afraid of direct messaging your guests in part one of this blog series. Now that you’re not afraid (hopefully), […]

Over the past decade, technology has impacted the way hospitality businesses of all sizes operate. For independent properties, it has been a game changer. Now more than ever, independent properties […]