technology

Finding the best channel manager is the key to the success of your hotel’s distribution strategy. Online distribution is more important now than it’s ever been before and tomorrow it will […]

In the past few months — perhaps even years — much has been made of Airbnb’s impact on the hospitality industry. Between 2010 and 2015, the number of travelers who […]

As digital marketing gets more sophisticated, the topic of attribution models has come up  over and over in conversations with clients: every hotel wants to know what, where and how […]

The optimisation of your hotel website load time is the first vital step in your mission to secure direct bookings. NB: This is an article from SiteMinder Visitors to your […]

Industry practitioners and revenue management (RM) educators, meeting recently in Orlando in the U.S., are in agreement: there is a great shortage of well-qualified revenue managers. Competent revenue managers should be […]

Hotel email marketing has become more important than ever. The cost of click- and impression-based marketing on search engines and social networks continues to rise, not just for generic terms, but also […]

Every year presents new technology trends and forecasts for the hotel industry. Some gather attention without being very substantive, while others offer hotels something truly new, solving the specific problems […]

There are now so many ways to customize your search ads that optimization can seem complex. Though the fundamentals of ad copywriting and testing remain in play, text ads have […]

Chat messaging has become a useful tool in marketing strategies of the hospitality industry to meet growing consumer demand. The Economist reported 2.5 billion people worldwide had installed at least […]

In travel, marketing and revenue management teams are under tremendous pressure to grow revenues while maintaining low costs. In order to leapfrog the learning curve of the online retail space, […]