technology
Develop Your First Party Data Strategy for 2024
Having a first party data strategy gives your brand a plan for how it will collect customer and prospect data and use it to deliver personalized experiences
Are These 3 Hospitality Trends Raising More Questions Than Answers?
Whether it’s about hospitality technology or adapting to consumers’ behaviors, each new change or innovation should ultimately solve an existing pain
7 Tips to Make a Winning Business Case for a New Hotel RMS
If your organization is currently using a legacy RMS system, it may not be able to handle the increasing complexity of today’s revenue management challenges
Tech-Driven Hospitality Trends to Expect in 2024 and Beyond
Embracing these trends will not only keep your business future-ready but also position it as a leader in the ever-evolving hospitality landscape
The Future of Hotel Commercial Teams: It’s Time to Evolve and Fly
The hotel industry is at a pivotal moment, hyperpersonalization and need for commercial teams to have a 360 view of the customer is paramount
McKinsey: How Generative AI Can Boost Consumer Marketing
By taking a three-tiered approach to gen AI in marketing, companies can unlock the technology’s potential to help boost efficiency, effectiveness, and creativity
Driving Profitability with Precision: AI’s Pivotal Role in Revenue Management
The key to being successful in revenue management is following data trends closely to set the right price for the right guest, AI is perfectly suited to support this hotel function
Discover the Importance of Having a Bespoke Website Design
Opting for a bespoke website design allows for the seamless integration of your brand’s identity and personality into your online presence.
Legacy Systems Can Limit Revenue Potential of Attribute Based Selling
While transitioning from legacy systems can be challenging, adopting attribute-based selling offers a promising avenue for hotels to increase profit
Technology and Tourism: A Journey Through the Centuries
If we analyze human behaviour regarding travel from a historical point of view, we see travel and hospitality have always been closely related to technology