sales
AI Won’t Fix Your Silos: Who to Keep and Who to Outsource
AI cannot align strategies if the teams behind it are not aligned. Every hotelier now faces a crossroads: How do you structure your team for success?
From Static Budgets to Rolling Forecasts
Forward-thinking hotels are moving beyond static annual budgets and embracing rolling forecasts – empowering smarter, faster decision-making
Strategic Metrics for Hotel Marketing and Sales Teams
We explore which KPIs and supporting metrics matter most for marketing and sales teams; and how you can interpret commercial data
What Sales and Revenue Need to Talk About (But Rarely Do)
Sales and Revenue are not opponents. They’re two halves of the same engine. One brings in business, the other makes sure it’s profitable
Efficiency Without Stress: Smart Forecasting Can Make Life Easier
What if forecasting could do more? What if it didn’t just tweak room rates, but actually took pressure off your team and boosted efficiency
Guest First Leadership: The New Role of the GM
It’s time to restore the GM as the orchestrator, the accountable owner of the guest journey who aligns all specialists around one narrative
13 Promotion Strategies to Boost Holiday Group Sales and Revenue
Here are 13 actionable promotion ideas designed to help you not just fill rooms, but also maximize revenue from every part of your property
Two Models for Organizing Your Hotel Commercial Team
Two organizational models for hotel commercial work have emerged. The first is an evolution, which entails appointing a Commercial Director
Room Distinctions to Revenue Engines: Rethink Hotel Sales
Outdated room sales are the silent killer of hotel revenue, steadily eroding individuality, pricing power and guest trust
Is Cold Calling an Effective Strategy for Event Sales?
The practice of proactive outbound phone outreach remains a tool in the arsenal of event sales professionals, often refined with modern sales strategies
