sales

The Great Hotel Sales Divide: System-First or Proposal-First?

In hotel sales, leads can range from a quick inquiry from a meeting planner to a corporate account exploring next year’s events

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How to Speak “CFO” and Get Your Hotel Tech Budget Approved

You have the perfect sales and operations pitch. Now, you have to present it to your CFO, owner, or asset manager. This is where most strategic plans die

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The General Manager Drives Hotel Commercial Success

A great hotel General Manager is more crucial today than every before. They are the bridge between commercial ambition and operational execution

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AI Won’t Fix Your Silos: Who to Keep and Who to Outsource

AI cannot align strategies if the teams behind it are not aligned. Every hotelier now faces a crossroads: How do you structure your team for success?

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From Static Budgets to Rolling Forecasts

Forward-thinking hotels are moving beyond static annual budgets and embracing rolling forecasts – empowering smarter, faster decision-making

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combination of different diy tools illustrating the different kpis and strategic metrics for hotels sales and marketing teams

Strategic Metrics for Hotel Marketing and Sales Teams

We explore which KPIs and supporting metrics matter most for marketing and sales teams; and how you can interpret commercial data

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5 people sitting down possibly members of the hotel sales and revenue teams

What Sales and Revenue Need to Talk About (But Rarely Do)

Sales and Revenue are not opponents. They’re two halves of the same engine. One brings in business, the other makes sure it’s profitable

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jigsaw pieces being added illustrating the importance to hotels of smart forecasting to make hotel life easier

Efficiency Without Stress: Smart Forecasting Can Make Life Easier

What if forecasting could do more? What if it didn’t just tweak room rates, but actually took pressure off your team and boosted efficiency

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Guest First Leadership: The New Role of the GM

It’s time to restore the GM as the orchestrator, the accountable owner of the guest journey who aligns all specialists around one narrative

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13 Promotion Strategies to Boost Holiday Group Sales and Revenue

Here are 13 actionable promotion ideas designed to help you not just fill rooms, but also maximize revenue from every part of your property

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