sales

In addition to collaborating with the Sales & Marketing Teams to generate revenues, the Revenue team needs to pay more attention to the costs incurred

Simply put, boosting revenue is about better aligning your offerings to specific customer pain point. And that’s exactly what guest segmentation helps with

Sometimes the best way to get a guest to book an offer is to make them smile. Use funny copy and visuals to get your upselling noticed and drive conversions

Small group meetings are happening. Certain industries are coming back to face-to-face meetings and these groups are leading the way for hotel group sales

Upsells that respond to common requests are a great place to start upselling. But why stop there? You can get as creative as you like with your offering

In the hotel distribution space, the most important opportunities to encourage direct booking, and re-book future stays, occur through human interactions

The aim of a hotel break-even analysis is to identify the number of sales, in unit or monetary value, for which the total costs equal the total revenue

Only a holistic approach with full team involvement will lead to successful hotel revenue optimization. Supported by proper data and analytics

Post-pandemic couples are opting for smaller, more intimate events to celebrate their big day, either with micro-weddings or a minimony

As the industry ramps up post-pandemic, we may not see Sales teams organized by market segments given the reduced demand within each segment