rooms

What’s more frustrating than having prospects making a search on our booking engine to discover that the system returns a No Availability message when we still have rooms to sell in our hotel?

In Revenue, offering too many options, meaning too many rooms and rates, is the equivalent, in Marketing, of “marketing to everyone to market to no one”.

Hotels fought for the rate parity abolition but on the inventory side, hotels are forced to level the playing field due to the Last & Entry Room Availability rules.

Optimizing the distribution mix is important at all times for any hotel business wishing to operate in high revenue margins; but when a hotel is operating at near to maximum […]

Inventory, the number of rooms available to distribute or sell across channels, is the most important aspect of your hotel business. NB: This is an article from Hotelminder With an […]

Inventory management is an umbrella concept that involves understanding, overseeing and controlling your hotel’s room inventory. Here are some strategy basics:

While there are many similarities, revenue and yield management are two distinct concepts. Yield management is narrower in scope focusing on selling price and volume of sales

One of the most frequently uttered hotel marketing catchphrases of recent years has been “selling experiences,” but while many marketers talk the talk, more than a few are a long […]

When you are preparing your budgets, an incredibly valuable tool is what I refer to as the “citywide supply and demand analysis.” I didn’t come up with this, however, I […]

One of the easiest ways for hotels to raise ADR and drive revenue without actually raising rates is by segmenting the property’s different rooms and accurately pricing them to encourage […]