rooms

Attribute based selling is a buyer led process. Room types are eliminated and hotels break down their product bundles into individual items

Being adaptable and agile will be important to your recovery strategy as you navigate your hotel through these uncharted territories

For the moment, hotels will rely almost entirely on rooms revenue because, thanks to social distancing, things like restaurants and spas will be eschewed

Whatever you’re including in your room rates plan, keep in mind what will be operationally possible, and what guests will be comfortable with

Production statistics for every channel compared to the cost of distribution could easily give you the evidence of a revenue contribution for every channel and net rate (after cost breakdown) as well

A hotel re-opening will likely be gradual, done by risk assessment, and probably include many restrictions. Knowing that, we should not just sit home and wait, we can prepare so we are ready

Micro-room have become a more prominent part of New York’s overall hotel room supply, and are drawing a wider array of brands and investors while upending the status quo for long-term players

What’s more frustrating than having prospects making a search on our booking engine to discover that the system returns a No Availability message when we still have rooms to sell in our hotel?

In Revenue, offering too many options, meaning too many rooms and rates, is the equivalent, in Marketing, of “marketing to everyone to market to no one”.

Hotels fought for the rate parity abolition but on the inventory side, hotels are forced to level the playing field due to the Last & Entry Room Availability rules.