revenue
Using Social Media and SEM to Drive Group Revenue
Before I started my own business, I was heavily entrenched in the Marriott International corporate brass, where group meetings business accounts for 40% of the overall revenue for their US […]
How to Set Up Hotel Segmentation: Modern Strategy Tips
Modern Segmentation in Hotels: A Blessing and a Curse Defining a useful segmentation strategy for a hotel can be very complex. The main obstacle is that hotels experience limited flexibility. Quite […]
SiteMinder’s hotel tech stack and revenue management
A couple of years ago, SiteMinder, the Australia-based hotel technology provider, targeted North America as a market, having already expanded to receive a majority of its revenue from hotels in Europe. The company’s progress was […]
Airline Revenue Strategy: what is your point of view?
Differentiation is the new norm and airlines need to think very carefully about every commercial decision. Virtually everything we read is biased. Of course, this is true in politics and […]
US forecast: Cloudy with a chance of flat occupancy
Hotel revenue growth has slowed significantly in 2016, and sources said they expect that to continue through 2017 as occupancy flatlines. But even if performance might not be as positive […]
Abu Dhabi hotels show revenue decline for May 2016
Hotels in Abu Dhabi were unable to offset the decline in revenue across the major operating departments in May despite significantly reducing both overhead and labour costs, according to latest […]
Hyatt on how to get your pricing staples right
Getting hotel rates straight sounds complicated but for Hyatt it’s about keeping it simple from the get go. Like all the big chains, Hyatt Hotels has the budget and the […]
Three approaches to pricing that improve revenue strategy
NB: This is a viewpoint by Paul Van Meerendonk, Director of Advisory Services for IDeaS. One of the most important decisions every hotel organization needs to make is establishing their […]
European ADR and RevPar up but Occupancy flat
According to STR data, when compared with May 2015 Europe reported nearly flat occupancy (-0.3% to 73.4%). However, a 2.1% rise in ADR to EUR114.28 drove a 1.7% increase in […]
Simplified & speedy trumps optimizing for conversion
Two analysts at Forrester’s CXNYC 2016 advised brands to follow guidelines for optimizing mobile engagement and driving revenue – such as simplifying tasks, avoiding taunting error messages and removing unnecessary […]
