revenue

Advanced Revenue Management is all about following the people (guests) instead of the product (rooms). It therefore involves the application of mathematical techniques to PMS and POS data in order […]

Remember the days when you would gather around a table and sales managers would bring their group inquiries to hash out which business to accept and at what rate? Sales […]

The largest U.S. hotel companies’ luxury brands are lagging behind their lower-end siblings this year when it comes to room-demand growth, lending credence to the theory that the U.S. lodging […]

Since 2004, the Hotel Revenue Management function has exploded into a mainstream profession. In just over a decade, however, the “honeymoon” phase with Hotel Revenue Management has ended. As channel management […]

First, let’s clarify what predictive analytics is. When people think of predictive analytics they often think of historical forecasting – ERP systems. Demand forecasting has been around for many years […]

The magnitude of change in the major industry indicators is not pleasing U.S. hotel owners and operators. New development activity continues to accelerate, while growth in average daily room rates (ADR) […]

Hotels and online travel booking companies tend to have a marriage of convenience – one that savvy travelers can exploit. When hotels are having trouble filling rooms, they will grudgingly […]

The hospitality industry is expanding rapidly. Hotel companies break ground on new build projects every week. Many operators are renovating older properties and reopening them as new brands from Marriott, […]

NB: This is an article from SiteMinder Your distribution strategy, in many respects, is the key to your reservations success at your hotel. The more you distribute the rooms and […]

A revolution is happening in hotel revenue management. Hotel companies with the highest profit expectations and the most data-driven cultures are beginning to follow the customer instead of the product. […]