revenue

guest luggage at a boutique hotel reflecting opportunities for small hotels if they use these marketing tips

Everything You Need to Know about Stay Extensions Execution & Pricing

Hotels should look at what they already have and focus on maximizing the value. Automated stay extensions are an effective way to add high margin revenue

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Airline Ancillary Revenue Projected to Reach $65.8 Billion in 2021

In 2012, ancillary revenue per passenger was estimated to be $12.13; by 2019 this had increased to $23.91, and the 2021 projection is $27.60

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video thumbnail image coffee time chat about benchmarking

Hotel Benchmarking: Coffee Time Chat with Peter Brauer and Henrik Karlsson

As we start to come out of the pandemic what is the impact, and engagement, around benchmarking? Can you give us some thoughts, observations around that

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How to Use Your Hotel Guest Reviews to Successfully Package Offerings

You should analyse your guest feedback data to delve further into their wants and needs to understand what they pay attention to during their hotel stay

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Let’s Keep Hotel Salespeople Focused On Selling!

For as long as I can remember, hotel salespeople have always expressed frustrations with unnecessary distractions and disruptions to their sales time

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Why Some Hotels Fail And Some Make Good Profit

Another significant difference that made one hotel count good bucks and other hope for it was their hotels pricing and revenue management strategy

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The Ultimate Guide to Hotel Direct Bookings

Three of the most significant sources of bookings for hotel and other properties are online travel agencies (OTAs), metasearch sites, and your hotel website

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Attribute Based Selling for Hotels: 6 Clever Examples

We should stop thinking in terms of product (attribute) rather than people (guest), who instead care about the benefits your attributes provide them

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U.S. Hotel Performance Was Neither a Trick or Treat

If this was a normal year in terms of hotel business and group demand, the Halloween impact would have been substantially less and relegated to the weekend

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Marketing Strategies To Increase Your Hotel’s Direct Bookings

Almost everything you do from a marketing point of view could have impact on your direct bookings. Take the time to understand the channels at your disposal

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