revenue

Strategic roles like finance, revenue management, marketing, and others require more data driven decision making than hands-on experience at the property

To have better, more accurate budgeting numbers for the year ahead, hoteliers need to re-evaluate their drivers and establish a new baseline data set

Being prepared for low period season can help hoteliers to increase demand, better allocate hotel expenses and therefore to optimize its profitability

Despite receiving a high amount of website traffic their conversion rate was not as good as desired. It looked like users needed an extra incentive

The answer to the question “Can an RMS help my recruitment woes?” is clearly no, but if you look from a different angle, the answer could be a definite yes

Set goals too high and they will soon become unattainable; set them too low and the sales bonus will once again be an entitlement program

The majority of Hoteliers surveyed want to focus on establishing their direct channels as the top source of revenue over the next 12 months and beyond

The digital advance and the growth of online sales generate a lot of important data that can suggest sales opportunities your hotel may not have considered

Few hotels have reached maximum occupancy for any substantial amount of time, so there is almost always a wide array of inventory for upselling

Trying to figure out how to best build up your ADR after the crisis? Don’t worry, it might be a matter that is out of your hands more than you think