revenue

This case study offers valuable insights for general managers, revenue leaders, and marketers striving to improve conversion and reduce OTA dependency

In 2025, reviews are no longer a passive element of your online presence. They are a dynamic, high-converting marketing channel

A new paradigm is emerging. AI is not replacing revenue managers, it’s making them faster, sharper, and more strategic than ever before

The goal of a hotel has always been to create memorable moments and to drive revenue, but what do guests really want and expect today?

Over 90% of companies now leverage some form of structured reward system. But what makes rewards so irresistible to consumers?

A gift card not only delivers upfront cash flow but also encourage guests to spend beyond the card’s value, boosting per-stay profitability

Avoid knee-jerk discounts and base your offers on solid data. Leverage the tools in your PMS and RMS to better understand the target audience

A Revenue Manager does more than optimize rates. A good RM pushes you forward. A great RM does it without needing to be asked

This has led to the rise of multi-sourcing – pulling rates, content, and inventory from multiple channels: GDS, direct APIs, wholesalers and aggregators

In a world where personalisation is key, it is essential that properties use their guest data to anticipate, meet and exceed guest expectations