revenue

If your pricing, visibility, and demand decisions are dictated by OTA behavior, you have lost control of the wheel. Common red flags include:

According to recent research, 76% of a revenue manager’s week is still spent on internal tasks e.g. reports, manual updates, reconciliations, data checks

Experience gives you the broad “gut-feel” questions. Your data helps you ask more specific questions that drive action. Let’s look at five examples

When profitability is limited, a price first strategy quickly becomes a race to the bottom, eroding financial performance and diluting customer trust

The analysis covers guest booking and hotel performance data focusing on two key areas: traveler booking behavior and hotel profitability

In hotel sales, leads can range from a quick inquiry from a meeting planner to a corporate account exploring next year’s events

While transient direct booking strategies have matured, one revenue stream still uses outdated processes: group rooms and meeting space sales

A picture of slow growth, margin pressure, and an uneven recovery signals to hoteliers that 2026 forecasts will require more nuance than ever before

Digging into bleisure travel statistics reveals hotels should sell local experiences, reward loyalty, and maximise the value of every stay

Revenue managers live on the edge of uncertainty: but every scare comes with wisdom. Every “uh-oh” becomes a “next time, I’ll know better.”