revenue

Guest segmentation is a powerful way to make life easier for guests by personalizing offers that resonate increasing guest engagement and drive loyalty

Successful budgeting isn’t just about cost control, it is about investing in the right mix of channels, tools, and strategies to maximise profitability

Trend analysis may feel a bit old-school exercise in the world of AI and automated reporting, but it is still an effective way to ground a budget with data

A rate plan isn’t just a “price.” It’s the building block of how you distribute and position rooms. If the blocks are unstable the strategy falls over

On the surface, personalised pricing feels like the logical evolution of revenue management so why not tailor rates at a one-to-one level?

Here is how to harness the power of personalized upsells for increased return on investment – and satisfied guests!

Payroll increases continue to outpace topline performance, eroding profitability. Modest revenue gains can’t keep up with the steady rise in labor expenses

The opportunity to capture holiday demand no longer begins in the fall – it starts months earlier. Two key factors that will impact hoteliers this year are:

While a degree of rate fluctuation is a reality in a dynamic market, a persistent rate disparity signals a fundamental flaw in your pricing strategy

In this article, we outline 10 things you must look out for when it comes to your website and the booking engine you’re using for your hotel