revenue

While research on “cheapest booking days” is inconsistent, the patterns around check-in days and booking lead times are actionable for hotel operators

Predictive analytics is only as valuable as the actions it drives. Revenue teams should integrate these insights across all commercial disciplines

Read on for a simple roadmap to optimize your pricing before December demand peaks and maximize year-end revenue

The new focus is maximizing revenue from every guest you’ve already won and running an operation that lets that revenue flow to the bottom line

When built with intention and evaluated through a profitability lens, your compset becomes more than a reference, it is a tool for growth

Change management is not a soft skill. It is a critical capability for any revenue leader looking to drive real results

Budgeting isn’t just about plugging numbers into a spreadsheet. It’s your chance to step back and see the bigger picture. Ask yourself:

That’s why the real shift is from descriptive analytics to predictive and prescriptive analytics. It gives you a forward view so you can:

A ghost booking typically fails pre-authorisation or guest verification and converts into no-shows unless you catch and cancel it proactively

The truth is, pricing “too cheap” can alienate your ideal audience. Let’s look at why this happens and how to set rates that attract the right guests