revenue

Next-Gen KPIs Hotel Revenue Management Should Be Tracking

When revenue managers find the right mix of KPIs, they can determine clear ways to increase hotel revenue for their properties

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How To Run A Successful Revenue Management Meeting

If you follow the steps highlighted, you should be able to organize a successful revenue management meeting that will help increase sales for your hotel

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Action Steps for Revenue Managers To Maximize Transient Segments

Smart revenue managers will be helping their hotel’s operation leaders focus on generating even more revenue from the transient segments

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Until the Dust Settles, Zero-Based Budgeting is Indispensable

A method of budgeting where all expenses must be justified for each new period starting from a zero base, is required given the fluidity of global economies

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How To Set Up Effective Hotel Segmentation In 7 Steps

Hotel segmentation may seem like a lot to process, but it is not something that you have to get right on the very first try

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Country Rates: Drive Traffic from Specific Source Markets

Opting for country rates can help get more bookings internationally, where guests are likely to spend higher than domestic travelers and tend to cancel less

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Revenue Management Needs to Think Like Digital Marketing and Vice Versa userguest revenue hub video thumbnail

Revenue Management Needs to Think Like Digital Marketing and Vice Versa

We ask if revenue strategies often lost on the direct channel and if hotel marketeers consider revenue strategies when planning marketing campaigns

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Break Down Your Guest Segmentation Like A Pro.

One of the greatest challenges in modern hotel revenue management is breaking down data silos so you can access clean and accurate data for segmentation

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Upselling Strategies You Can Use To Generate More Revenue

Now you understand the role upselling plays for hotels, it’s time to get to work. Put together deals your guests will love and watch ancillary revenue grow

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Revenue Management Performance: Embrace the NORM Strategy

The focus remains on top-line growth. It is another story that many hotel companies have not realized the strategic nature of revenue management

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