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Whoever it is you’re targeting, now is the time to launch your winter campaign or campaigns. Make it easy for them by offering an attractive deal

Prioritizing the guest experience comes at the cost of profitability but is necessary in order to maintain the rate growth seen over the past few years

The need for data continues to evolve as we focus on the digital first guest and their ever evolving needs. Meaningful data has many advantages for hotels

Inventory and rate parity is no longer a valid strategy. Parity sounds like a 90’s concept. It is the time to redefine a new relationship with the OTAs

With guests focused on purpose-driven experiences, hoteliers that adapt to more experience-focused offers will succeed in the changing world

Hotel investments come with counteracting exposures to inflation of operating revenues and expenses that may neutralize inflation impacts on profits

The industry has recognized that the monetization of room upgrades, early check-ins, late check-outs provide the highest margin revenue a hotel can collect

Although gift voucher sales lead-up to special occasions and during peak season are rapid, they need not be restricted to seasonal or occasional gifting

Price elasticity of demand refers to how price changes affect demand in particular. It’s often used to measure price sensitivity

We review how the different German hotel sectors have faired this Summer and what might happen as we head into the Autumn and Winter