revenue

How Hotels Can Win in the Google Travel Ecosystem (Updated)
Google Travel is no longer optional. If your hotel isn’t fully optimised across Google Search, Maps, and Hotels, you’re losing direct revenue to OTAs

How to Disintermediate from OTAs: 4 Basic Strategies
So, disintermediation means breaking free, at least in part, from the tight conditions imposed by OTAs. But what are the actual benefits?
Online Reviews That Boost Hotel Revenue in 2025
By focusing on recent and relevant reviews, and maintaining a strong presence on key platforms, you can turn your online reputation into a powerful asset
Hotel Demand Generators: Strategies to Attract More Guests
Hotels need to activate their “demand generators”. We break down the most effective hotel demand generators and offer strategic insights
Why Static Pricing Is Hurting Your Hotel Revenue
Static pricing may simplify operations, but it is one of the easiest ways to kill your earning capacity. To maximize revenue, rethink your strategy
How to Maximize Hotel Revenue Without Heavy Discounting
Getting something cheaper always feels like a win and hotels have definitely caught on to this, discounting and offering tons of deals to get people to book
Hotels and Demand Generation: Buzzword or Must-Have?
Demand generation flips the script. Rather than just chasing leads, it is about building ongoing interest through relevant, personalized content

Length of Stay Strategy: The Most Underused Lever in Your Toolkit
When part of a bigger strategy, Length of Stay is a strong lever to smooth demand, drive lengthier booking and avoid costly peaks and valleys

Beyond ADR: Holistic Revenue Management Drives Profitability
Modern revenue management is no longer about pricing alone; it’s a holistic strategy influencing every aspect of hotel operations

Revenue Managers in the Age of AI – The End of an Entire Profession?
We look at the Revenue Managers current responsibilities and future developments of this role, as well as opportunities and challenges faced