revenue

Ditching the discount blasts in favor of a more targeted approach is about rewarding guests who are likely to spend more which is a smart strategy

In this article, we spotlight four upselling hotel examples that have turned their upsell programs into high-performing, guest-centric success stories

It is possible to plan your campaigns to ensure you can take advantage of the visibility the OTAs but without overlooking your own goals

AI cannot align strategies if the teams behind it are not aligned. Every hotelier now faces a crossroads: How do you structure your team for success?

AI-driven personalization is a changing dynamic, delivering real results through increased repeat bookings and stronger guest loyalty

Forward-thinking hotels are moving beyond static annual budgets and embracing rolling forecasts – empowering smarter, faster decision-making

The key question for hotel leaders has changed. It’s no longer “How much revenue did we generate?” but “How much profit did we keep?”

Hotels with Black Friday campaigns saw impressive results: direct booking up 63.8%, website conversions up 36% and direct revenue up 97.5%

We explore which KPIs and supporting metrics matter most for marketing and sales teams; and how you can interpret commercial data

Sales and Revenue are not opponents. They’re two halves of the same engine. One brings in business, the other makes sure it’s profitable