revenue

staircase going up reflecting the progress from dashboards to decision engines and how sales teams turn data into profit

How Sales Teams Turn Data into Profit with Decision Engines

Dashboards don’t fail sales leaders because there isn’t enough data but because they’re stuck explaining the past

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two gauges showing conversion rate reflecting the importance of direct channel benchmarking to provide context

Understanding Direct Channel Benchmarking and Key Metrics

Direct channel benchmarking provides that context. For revenue and digital leaders, benchmarking is no longer optional. It is strategic

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Break Even in High Cost World: Smarter Hotel Expense Strategies

The key to protecting margins while maintaining service quality is to move away from blanket cost-cutting toward precision optimization

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Hidden Cost of OTAs: Chargebacks You Didn’t Sign Up For

When hotels partner with OTAs, they expect bookings, visibility and revenue. What they don’t expect is a stream of chargebacks that show up later

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Predatory OTAs Are Hijacking Your Boutique Hotel Bookings

A growing network of predatory OTAs and rogue affiliates are aggressively bidding on boutique hotel brand names and siphoning off your most valuable guests

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Aligning Revenue, Operations and Guest Value to Forecast for Action

By shifting from a room-centric model to a guest-centric, total revenue model, we stop being historians and start being architects of what will happen

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Phone Calls Are “The Last Mile” of Hotel Distribution

How well is “the last mile” managed these days? What happens when the phone rings? Too often, websites hide phone numbers, making it difficult to even call

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How to Stop Guests from Running Back to OTAs

The important question is not how to increase traffic. It is why so many guests hesitate at the final stage of decision-making on the hotel’s own website

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Top 6 Booking Priorities for Today’s Leisure Traveler

The study reports that a hotel’s price, location, reviews, booking options, experiences, and sustainability are the top decision points for travelers

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What Asset Managers Will Expect From Revenue Management

Revenue management is no longer a function that asset managers just “monitor”. It is a core lever of asset performance, risk control and value creation

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