revenue

Why More Direct Bookings Can Mean Less Total Revenue

When you push harder for direct bookings, something changes. Something most hoteliers don’t account for until too late. Your total booking volume drops

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Pace vs Pick Up: Truth Behind the Numbers

If you only look at pick-up, you’re flying blind to the finish line. If you only look at pace, you’re reacting too late to the market’s daily shifts

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How Independent Hotels Can Boost Bookings This Valentine’s

To attract more bookings, try doing something a little different. Here are some ideas for captivating travelers this Valentine’s Day

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empty chair in a run down building reflect the negative impact a hotel leadership gap can have on revenue and performance

Why Hotel Leadership Gaps Are One of the Biggest Revenue Risks

When a commercial leadership role becomes vacant, it rarely goes unnoticed. But the time it takes to fill that role can quietly disrupt performance

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stack of coins arrows pointing up and a graph going upwards reflecting how hotels should develop strong revenue strategies for Q1 before the pressure ramps up later in the year

How Strong Revenue Strategies Approach Q1 With Intent

The strongest revenue strategies use Q1 to tighten fundamentals, correct any drift from the previous year, and put guardrails in place early

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the words chance and change spelt out reflecting the need for hotels to change these 5 pricing habits in 2026

5 Hotel Pricing Habits to Finally Kick in 2026

In a busy hotel, pricing can easily slip off your radar. When you wait too long to respond to shifts in demand, you miss your window to optimize revenue

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Super Bowl Restaurant Marketing Ideas to Boost Revenue in 2026

Here are 10 supercharged Super Bowl ideas to drive sales and revenue, streamline operations, and keep your fans coming back long after the final whistle

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How to Forecast Venue Revenue with Greater Accuracy

Many venue managers say revenue forecasting is one of the hardest parts of the job because the information they rely on is rarely complete or current

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Are You a Hotel Sales Manager or Highly Paid Data Entry Clerk?

If you are in hotel sales, there is a good chance your daily role doesn’t match the job description. Instead of selling, you are trapped in admin drudgery

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7 Trends Shaping How Guests Are Booking, Browsing & Deciding

For hoteliers, understanding how guests behave is just as important as knowing where they book. Here are 7 hospitality trends shaping hotel bookings in 2026

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