revenue
Why Best-of-Breed Beats All-in-One for Revenue Managers
Bringing together best in breed business intelligence and competitive rate intelligence, giving revenue managers something all-in-one platform rarely can
Why Guests Choose One Hotel Over Another (It’s Not Just Price)
Instead of lining up photos and picking the prettiest, guests mentally simulate the experience of staying at the hotel. Subconsciously, they ask:
Bridging the Data and Strategy Gap in Revenue Management
The gap between a highly analytical Revenue Manager and commercially focused leadership is one of the largest hidden costs in modern hotels
The Psychology Behind Why Guests Click Book Now
When guests emotionally connect with a property, price becomes a secondary consideration rather than the primary filter
Why Group Pricing on Gut Feel Is Costing Your Hotel Money
The deeper problem is that without a shared financial framework, every group discussion becomes a negotiation between two opinions
How to Conduct an Effective Hotel Displacement Analysis
A hotel displacement analysis helps bring structure to complexity, as outlined below in the discussion of three key factors that should inform your approach
How Hotels Use Dynamic Pricing Strategies for Direct Bookings
True dynamic pricing involves strategic rate adjustments based on a variety of signals, interpreted in real time. It is not reactive, it is proactive
How Mobile Upselling Boosts Guest Engagement and Revenue
Mobile upselling is a great hotel marketing tool; it empowers guests to customise the experience and facilitate convenient, non-intrusive personalisation
Why You Should Never Block a Bad Review (What to do Instead)
Here are 7 reasons why you should accept a negative review gracefully, and some steps for managing your online reputation the right way
Hotels Are Paying for Guests They Already Own
Across paid search, retargeting, metasearch, and OTA channels, hotels routinely pay to convert guests who had already made the decision to book them
