revenue

How to Build Segment-Specific Pricing That Actually Converts
Today’s guests don’t all book the same way. Which means one-size-fits-all pricing strategies are eroding conversion rates
The Old Rules of Revenue Management Are Dead
Modern revenue management isn’t about complex math; it’s about hospitality and understanding people. We debunk three damaging myths in revenue management

“Same Time Last Year” Is Dead: Rethink Revenue Management
With legacy RMS tools, revenue managers were often limited by internal data and manual processing. AI unlocks agility reducing the risk of missed revenue
From Hospitality to Monetization: The Identity Crisis of Big Brands
The hospitality industry used to be about a relaxing stay. Now, some of the big brands seem intent on turning every guest touchpoint into a cash register
23 Marketing Strategy Ideas to Increase Your Direct Bookings
To meet the changing demands of the market, you need to be able to adapt your marketing strategy regularly to stand out against the competition
Five Common Myths of Hotel Revenue Management
Many assumptions continue to cloud the nature of hotel revenue management. These widely held beliefs can limit strategic thinking and hinder profitability
Why Build a Commercial Strategy for Your Revenue Management?
How integrated strategies and modern technology can transform your revenue management, making your hotel agile, and ready for the future

Automation for Hotels: 7 Best Practices to Save Time
Not sure where to start with hotel automation? The truth is that most hotels jump into tech without a clear plan and end up overwhelmed

Data Overload? Turn Raw Numbers Into Smart Business Decisions
Here’s how to make your hotel data work for you and turn it into fast and profitable business decisions through better hotel data analytics

5 Strategies to Boost Hotel Marketing and Revenue in H2 2025
From hotel revenue management tactics to leveraging the latest hotel direct booking tools, here are five actionable ways to boost performance