revenue
Booking Bots vs Guest-Facing Agents: Hotel Chatbots in 2026
Booking chatbots set expectations and capture demand, while guest service chatbots deliver on those expectations once the guest arrives
Why ChatGPT Is Not a Revenue Management Tool
The problem is not that ChatGPT is “bad at revenue management.” The problem is that it does not actually do revenue management at all
Group Pricing and Displacement Mistakes = Revenue Leakage
Displacement is one of the clearest ways to protect peak dates, reduce revenue leakage, and make smarter pricing decisions
The Human Calculator is Dead: AI Will Save Revenue Managers
We are entering an era where the Revenue Manager is no longer the person who updates the system, but the one who orchestrates the commercial strategy
Turning Low Season Into High Impact on Your Hotel Website
Focusing on storytelling, unique experiences and value-driven offers, the low season can be transformed into a time of meaningful engagement
How to Turn Valentine’s Searches into Direct Bookings
Most Valentine’s Day bookings happen within a tight booking window – often 2–14 days before the date. That’s when Google search intent spikes
Per Day Pricing or Occupancy Based Pricing?
Is it possible to achieve the revenue precision of Occupancy Based Pricing with the operational agility of Per Day Pricing?
EasyJet £5.99 Cabin Bag Pricing: Revenue Management 101
The BBC article about Easyjet ahd their cabin bag pricing misses the wider reality: this isn’t misleading pricing, it’s textbook airline revenue management
49 Tips Revisited: 5 New Ways to Supercharge Your Revenue in 2026
In 2017 we released 49 Tips to Supercharge Your Revenue. Today, those tips still hold up remarkably well. But we’re adding 5 new tips for the modern era
6 Hotel Revenue Management Strategies to Stay Ahead in 2026
Today, demand can shift in an instant, and competitors’ rates tell you nothing about their strategy or inventory levels. The tools and strategies of the past can’t keep pace with […]
