reservations
How to Capture and Create Hotel Demand
Adopting these techniques to convert existing demand and create demand from new sources, you’ll put your hotel in a position to outperform your competitors
5 Ways We Should Rethink Demand Right Now
The challenge with this approach to measuring demand is that these benchmarking services only measure converted demand for hotels

Would You Like 20% Conversion on Potentially Lost Guests? (Case Study)
The team started to look for an effective way to elevate the online guests experience and engage with those visitors before abandoning the website

Atomize Announce a Data Partnership with Trivago
Search data from trivago will enhance Atomize’s demand modeling and generate more revenue by optimizing rates in response to real-time market demand
Hotel Overbooking Strategy: What You Need Know
When properties purposefully book beyond their capacity to create a buffer for last-minute cancellations or no-shows, it is part of the overbooking strategy
Why Your Hotel Needs a Daily “Pick-up” Report
Y1ou would be surprised how many hotels do not use their pick-up report properly and miss out on the financial opportunity a good strategy can represent
The Importance of Upselling in Hotels
Let’s look at the different forms of upselling. The term ‘upselling’ can serve as an umbrella term that also includes cross-selling and suggestive selling
Is Your Distribution Strategy Aligned to be Profitable in New Normal
Before you start tweaking your distribution strategy, go back to the drawing board and see if your business objectives are still valid
Europe Hotel Occupancy Remains Stable
When looking at Western and Southern Europe, steady improvement has remained constant with the highest occupancy levels in Ireland and the U.K
5 Hotel Customer Service Performance KPIs to Focus On
Do you know what hotel customer service KPIs (key performance indicators) you should focus on to sell more rooms while providing service excellence?