reservations

Whether reservations come directly or through OTAs is secondary, as the primary concern is filling rooms that would otherwise remain empty

Channel management is vital for a hotel’s commercial success, with increasing reliance on OTAs driving room night reservations and emergence of metasearch

In rethinking the first step of the guest journey as problem recognition, we uncover a more grounded and comprehensive framework for engaging with guests

Two separate trials were conducted on Hotel At Six’s direct channel: one specifically for visitors from Sweden and another for international visitors

Fortunately, there are a few strategies that hoteliers can use to checkmate OTAs and encourage more hotel direct bookings

With so many hotels having their eyes set on locking in holiday bookings, it’s only natural that the competition is fierce

In the world of events, they are not all created equally when it comes to the impact they will have on demand

The hotel industry pays OTAs around $47,000M per year in commissions, an average of almost $2,685 per room per year*

Implementing these strategies can significantly improve occupancy rates in city hotels. Each approach plays a vital role in boosting hotel performance

The era of the perfect booking window is behind us. It’s time to welcome the dynamic, unpredictable, yet highly rewarding world of last minute bookings