pricing
How to Take the Guesswork Out of Competitive Intelligence
What can take the guesswork out of competitive intelligence so hoteliers can start making smart, quick decisions that drive revenue and profitability? Consider these four key elements
3 Lessons Learned from Looking at Aggregate Hotel Rate Data
To access even more actionable rate data, many hotels are turning to rate intelligence platforms, which allow revenue managers to monitor and respond to more granular competitor data in real-time
Hotel Statements: A Model of Profit Maximizing Premia and Discounts
Although the true aim of a hotel’s operation is to maximize profit, the wide availability and frequent reporting of RevPAR may make revenue the hotel manager’s most immediate target
Creating Holiday Packages & Discounts for Your Hotel
Whether you’re looking to capitalize on the busy holiday seasons or you need to book rooms in the slower months, packages are the best way for your hotel to compete at the booking stage
Daily Market Share Data Takes Revenue Management Strategy to New Level
Revenue professionals should be using a market share report broken down into daily data. It is the way to set RevPARs each day in relation to competitors and recognize impact of strategic decisions.
Why Airlines Keep Creating Even More Types of Fares
Airlines have long wanted to move to so-called personalized pricing. They would like to sell online in ways that make it more difficult for a traveler to comparison-shop by the lowest price alone.
6 Questions to Ask When Optimizing Your Hotel Pricing Strategy
A lot of thought and research goes into developing a hotel pricing strategy that makes sense to the customers and the business. A well-optimized pricing strategy needs to answer these 6 questions:
RevPAR Up, GOPPAR Down at Hotels in Mainland Europe
Despite European hotels seeing a 0.9% YOY increase in RevPAR, coupled with 0.4% growth in TRevPAR, GOPPAR for the month turned negative, down 0.8% YOY.
Enhance Your Guest Experience: Part 3 Hotel Specials and Packages
If a hotel guest did not book a package originally, it’s okay. Most travelers don’t get down to the experiential details of their trip until 7-10 days in advance.
Year of Profit Growth Continues at U.S. Hotels
Any concern over a weakening U.S. economy has not infiltrated U.S. hotels profit. GOPPAR increased 1.4% y-o-y in August, matching RevPAR growth, which also provided a 1.4% gain.