pricing

coins flying off reflecting how conversion rates can be impacted by parity performance

How Your Conversion Rate Is Affected By Parity Performance

How much additional direct revenue could you capture if you lowered the number of parity violations and proportionally raised your conversion rates by 56%?

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man being attracted by a carrot in the same way hotels need to engage with lead nurturing from inquiry to booking confirmation

We All Know ‘BOB’ Or To Give His Full Title: “Business on the Books”

To answer my original question, ‘do we love BOB?’  The answer is a resounding YES!  But should we trust him?  Most definitely NOT!

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4 glass jars filling up with coins and a plant growing in each reflecting the balance between guests looking for eco friendly hotels or budget friendly hotels and how to market to those who want both

Why Do Some Hotels Have 15%-40% Higher Revenue Than 2019?

The research below shows hotels that have consistently implemented revenue management methodology are exceeding their 2019 numbers by 15%-40%

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Why Dynamic Pricing Might Be Right For You

Only a small percentage of businesses have incorporated dynamic pricing. Gauge whether it is right for you and ensure you do not fall into common pitfalls

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Macro-Level Obstacles Little Match for Global Hotel Industry

Consumer costs for everything, including hotel rooms, are up. The list is long, but consumers are still, it appears, willing to put it aside to travel

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Using Rate Intelligence for Revenue Management

Analytics is the bread and butter of revenue management. Provided in real time and conveniently visualized, it’s key to succeeding at the following tasks

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How Is Inflation Impacting Demand And Hotel Rates Across Europe?

Looking across Europe, room rates are soaring. But, the rise in prices isn’t purely inflationary pressures, there is extraordinarily high demand levels too

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U.S. Hotel Occupancy Reaches Yet Another Pandemic-Era High

Occupancy increased 0.5 percentage points week on week, which was a third straight weekly increase, and was up 2.6 percentage points versus a year ago

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Offer Guests Mobile Rates And Enjoy Greater Conversions

Mobile Rates are specially discounted rates that are offered to guests browsing for hotel room reservations through a mobile app or a mobile browser

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Next-Gen KPIs Hotel Revenue Management Should Be Tracking

When revenue managers find the right mix of KPIs, they can determine clear ways to increase hotel revenue for their properties

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