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pricing

starting line of a 2 lane race reflecting importance of getting your starting price right

Your Starting Price Is Key To Success

How do you then find the correct price point from the start? The answer lies in setting the right RevPAR target, and doing so based on data

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How Can You Best Utilize Your Hotel Guest Data?

Data is endless, here are five types of guest data that you can possibly use to improve your guests’ experience at your hotel

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6 Dangers of Discounting

Here’s how discounting can have negative implications on your business in the absence of data-driven decision-making

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14 Hotel Pricing Strategies for Effective Revenue Management

From rate level distribution and occupancy-based pricing to discount codes and upselling, we look at pricing strategies to fit each hotel and market

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coins flying off reflecting how conversion rates can be impacted by parity performance

How Your Conversion Rate Is Affected By Parity Performance

How much additional direct revenue could you capture if you lowered the number of parity violations and proportionally raised your conversion rates by 56%?

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man being attracted by a carrot in the same way hotels need to win back business from otas

We All Know ‘BOB’ Or To Give His Full Title: “Business on the Books”

To answer my original question, ‘do we love BOB?’  The answer is a resounding YES!  But should we trust him?  Most definitely NOT!

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4 glass jars filling up with coins reflecting the importance of hotels moving beyond adr and adapting a holistic revenue management strategy to increase profitability

Why Do Some Hotels Have 15%-40% Higher Revenue Than 2019?

The research below shows hotels that have consistently implemented revenue management methodology are exceeding their 2019 numbers by 15%-40%

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Why Dynamic Pricing Might Be Right For You

Only a small percentage of businesses have incorporated dynamic pricing. Gauge whether it is right for you and ensure you do not fall into common pitfalls

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Macro-Level Obstacles Little Match for Global Hotel Industry

Consumer costs for everything, including hotel rooms, are up. The list is long, but consumers are still, it appears, willing to put it aside to travel

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Using Rate Intelligence for Revenue Management

Analytics is the bread and butter of revenue management. Provided in real time and conveniently visualized, it’s key to succeeding at the following tasks

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