pricing

Understanding this multifaceted process is key to align offerings with target guests, moving beyond pricing competition to deliver value that resonates

FTC and DOJ makes clear that the government’s position is that hotels using algorithms to set room price are violating antitrust laws

With an effective attraction strategy in place, the focus shifts to maximizing the value of each guest interaction

Demand forecasting in hotel industry businesses can take a few different forms. Three of the most common hotel forecasting methods include:

Direct bookings boost profits, enable personalized experiences, data collection, targeted marketing efforts and can foster brand loyalty

When implemented strategically, discount pricing can help drive revenue, boost profitability and reach new segments

Overall, the median increase in rates for a standard hotel room compared to those nearby weeks was 44%, which is a huge boost to local hotel rates

Hotel price monitoring can be a hectic and time-consuming process. It’s normal to feel overwhelmed or confused amidst the plethora of option

CLV can provide insight into where the customer lifecycle guests fall off, where they spend the most, and what marketing or loyalty tactics can be optimized

Cost-based pricing is the easiest and most financially secure way of determining prices. As long as you sell the room, you’re guaranteed to make a profit