pricing

Many industry sources share that an average restaurant has a profit margin of about 7% but recognize yours can fall anywhere between 0-12%

Switching from old methods to focusing on guests means tailoring what you offer to their likes and what they’ve done before

In the context of the hospitality industry, a subscription model means offering guests a package where they pay a fixed amount to enjoy a set number of stays or services […]

The first thing many people think about luxury hotels is price, but the art of content marketing is to shift focus away from cost and onto the experience

In hotel management, over-optimization is like obsessing over polishing the silverware – it’s exhausting, tedious and often, the extra shine goes unnoticed.

Independent operators should maximise revenue across all touchpoints through a hands-on tailored strategic approach which avoids loss of business

Effective use of local competitor pricing data is crucial for maximizing hotel’s revenue potential – key lies in strategic application of pricing insights

Restrictions can cover various areas, including pricing, booking conditions, availability of rooms and services, and general capacity

It is wise for hotels that looking into their price positioning to maintain rather high pricing, because there will still be sell out days

We discuss the complexities faced when trying to embrace net revenue and we touch on the evolution of the commercial role and where the finance team fits in