pricing

Average U.S. Hotel Prices Increased By Five Percent in 2014

Americans paid an average of $137 per night for hotel accommodations in the U.S. during 2014 – an increase of 5 percent compared to 2013. The new findings from the […]

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Forget your competitors, consumer demand is how to set revenue pricing

It’s a familiar scenario – and as a former hotelier, I’ve seen it played out many times before. Across the hospitality sector, we’re trained to watch our competitors and react […]

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Key Dubai hotel hotspot to feel RevPAR pressure

Real estate advisory Colliers International has launched its MENA Hotel Market Forecast, which predicts the performance of 29 submarkets across the region. Spanning 29 submarkets across the Middle East and […]

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Half of online travel searches end at price screen

More than 50% of online travel searches are abandoned when the shopper reaches the price screen, a new study has revealed. In response to the finding that 81% of online […]

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Effective Front Desk Upselling Increases Online Reputation by 25%

Implementing effective upselling methodology into a hotel’s front desk protocol has long been demonstrated to have a substantially positive and immediate effect on property revenues. Also considered a subsequent result […]

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It’s really about value, not price!

There’s an old marketing saying; “To live by price, is to die by price.” Quite simply, this means; if you’re relying solely on discounting to be your strategy to attract […]

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Deep Discounting Doesn’t Work

Black Friday is a day filled with discounts on every product imaginable and for days beforehand, serious bargain-hunters are strategically planning their “plans of attack”. This past Black Friday, which […]

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End of Rate Parity? Booking.com open the door

Online travel agent booking.com has offered to scrap a practice which prevents hotels from giving discounts to its rivals, in a bid to end investigations by competition authorities in France, Sweden […]

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Air trends and ticket pricing for the year ahead

Expedia, in partnership with the Airlines Reporting Corporation (ARC), has released a new white paper, Preparing for Take-Off: Air Travel Trends 2015, that analyzes a comprehensive set of global air travel […]

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Searching for Blue Oceans in Pricing

Crisis times demand switch in pricing strategy towards less ‘discount-based’ and more ‘value-based’ one; The key to maintaining the levels of occupancy in crisis time is to retain your target […]

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