pricing

Modern Segmentation in Hotels: A Blessing and a Curse Defining a useful segmentation strategy for a hotel can be very complex. The main obstacle is that hotels experience limited flexibility. Quite […]

In this blog post, SnapShot’s Head of Education, Janel Clark, explores both traditional market segments, newer, more dynamic models, and how to develop the best pricing strategies. Segmentation: Then and […]

Getting hotel rates straight sounds complicated but for Hyatt it’s about keeping it simple from the get go. Like all the big chains, Hyatt Hotels has the budget and the […]

According to STR data, when compared with May 2015 Europe reported nearly flat occupancy (-0.3% to 73.4%). However, a 2.1% rise in ADR to EUR114.28 drove a 1.7% increase in […]

Starwood Hotels & Resorts Worldwide uses an analytics engine to alter hotel price rates on the fly, improving demand forecasting by 20 percent. Should Marriott International acquire Starwood Hotels & […]

Plans to implement value added tax (VAT) in the UAE, expected to be introduced at a rate of 5% in 2018, have not given me much cause for concern as […]

Hotels devote large portions of their revenue management strategies around developing and implementing the right pricing structure for their property and market. But establishing the right structure isn’t a one-off […]

After several years of solid RevPAR growth, most hotels are now seeing the increases slow and of course each market is different, but this leveling off seems to mostly be […]

How can you use revenue management strategies to get ahead in today’s increasingly competitive landscape? By keeping a close eye on the local competition. Among other things, your hotel should […]

Has profit growth in the accommodation sector kept track with ADR or revenue growth? Doesn’t look like it. Undoubtedly costs are rising and eating into profit, but some of these […]