otas
Google tackles OTAs with vacation-booking tool on mobile
Google is taking the travel industry head-on with the rollout of its newest tool, Destinations on Google, which lets consumers discover and book their next vacation entirely via mobile […]
The Gloves Are Off: Big Brands Throwing Direct Booking Punches
NB: This is an article from Tambourine Hotel industry giants have had enough. Like you, they appear to be sick of the big commissions, the declining customer loyalty and the […]
Are hotel wholesalers on the brink of extinction?
Are hotel wholesalers headed for extinction like the dodo bird? Certainly not yet. What is the future of hotel wholesalers? There are a lot of prophecies out there, but […]
Expedia Is Trying to Become More Like Booking.com
You might call it the Booking.com-ization of Expedia. Expedia’s recent launch of its hotel Accelerator program, which enables properties to bid to move higher in search results on Expedia hotel […]
Expedia: pay-for-positioning program riles hotel trade group
Expedia is broadening a program that gives a more prominent listing position to hotel operators in exchange for paying a higher commission on bookings. The program is an attempt […]
Expedia’s new tool that lets a hotel email with its bookers
Expedia has been doing roadshows at industry events for marketing and sales hotel professionals to introduce its tool for direct communication between guests (who book through the online travel […]
Brand call centers: How to combat OTA bookings
NB: This is an article by Doug Kennedy of Kennedy Training Network There are a number of tactics that a reservations sales agent can be trained to use when […]
Expedia’s new bidding model: Some hotel experts remain skeptical
Online travel-booking engines rarely change. So any wrinkle introduced by a company is bound to get a lot of close examination. Witness the industry’s attention to Expedia Inc’s gradual […]
Expedia Accelerator: Final Nail in Coffin of Hotel Profitability
NB: This is an article by Max Starkov, President & CEO of HeBS Digital Background Though Expedia’s new Accelerator Program has not officially launched, it has been widely discussed […]
Alitrip looking beyond model of traditional travel OTA
Selling travel isn’t just about product, content, distribution mix or sales strategy anymore. The battle has nudged ahead into a different zone altogether. It’s the world of data, analytics, and […]
