otas
OTA call center outsells, outservices big brands
NB: This is an article by Doug Kennedy of Kennedy Training Network In an experiment comparing how call center staff interact with potential guests, employees at one OTA won […]
Dealing with OTAs isn’t only about incremental revenues
Foreign hotels are looking into issues related to pricing, brand integrity and distribution infrastructure when it comes to dealing with OTAs in China. Foreign hotel chains don’t label all […]
Hotels and Travel sites in Tug of War for Customers
A recent Hilton commercial that shows people tapping away on their phones and computers as the Rolling Stones song “(I Can’t Get No) Satisfaction” plays seems relatively benign, as […]
Pursue direct but milk distribution partnerships
No hotel is an island, especially in distribution, and once you accept that fact then the wisest approach to take is to then find the right distribution channel which […]
Hotel Untapped Opportunity to Win Market from OTAs
Online travel agencies (OTAs) like Kayak or Bookings.com will take at least 20%, roughly $32* billion dollars, in commissions from hoteliers this year. That number continues to rise as […]
The Battle for Direct Booking: How Hotels Are Stepping Up
NB: This is an article by Spring Engage Finding a hotel room online has never been easier. In fact, 60% of all hotel bookings are now done digitally and the […]
The Future of Travel: Glh sets out its vision for hotels
Glh, the largest owner-operator hotel company in London, is poised to roll out its ‘choose your own room’ booking platform as it seeks to transform way the sector operates […]
Google tackles OTAs with vacation-booking tool on mobile
Google is taking the travel industry head-on with the rollout of its newest tool, Destinations on Google, which lets consumers discover and book their next vacation entirely via mobile […]
The Gloves Are Off: Big Brands Throwing Direct Booking Punches
NB: This is an article from Tambourine Hotel industry giants have had enough. Like you, they appear to be sick of the big commissions, the declining customer loyalty and the […]
Are hotel wholesalers on the brink of extinction?
Are hotel wholesalers headed for extinction like the dodo bird? Certainly not yet. What is the future of hotel wholesalers? There are a lot of prophecies out there, but […]
