otas
Why independent hotels should note direct bookings drive
Over the past few months, we have started to see a shift in sentiment and resources from the major hotel chains to encourage their clients to book directly. Loyalty programs […]
Direct Bookings are 9% More Profitable for Hotels
OTAs, metasearch, wholesalers and traditional travel agencies can be an important part of the mix, but they are no match for booking direct Following the launch of book direct campaigns […]
AccorHotels plans for digital, growth and greedy OTAs
A raft of acquisitions and digital developments is helping the French chain to become a key player in industry consolidation and a serial entrepreneur has been appointed to help, writes […]
The hotel tech Trojan horse
NB: This is a viewpoint by Mike Ford, managing director of SiteMinder. Oh yes, a horse is on its way to Troy as you read this. Or, has it arrived? As […]
European hotels more reliant on OTAs than US
A heavy reliance on their bookings means it is unlikely that European hotel operators will dis-intermediate from OTAs any time soon. Phocuswright research revealed at last week’s conference in Dublin found […]
Hotels Won’t Back Down on Pushing Direct Bookings
Are hotels direct booking efforts really working? That was the question on many analysts’ minds during the first quarter earnings calls hosted by major U.S. hotel companies. While Hilton and […]
Heal your Self-Inflicted Wound and Decrease OTA Dependency
NB: This is an article by Max Starkov, President and CEO of HeBS Digital Background: The year of 2016 will be the first in which OTA revenues in the U.S. […]
As Big Players Diversify, Hotels Pursue New Strategies
Way back in the swinging sixties of the internet age (about five years ago), the roles of the major players in the travel industry were quite simple. Google was for […]
Expedia’s view: Publicly available loyalty rates may be bad
NB: This is a viewpoint by Melissa Maher, senior vice president of the Global Partner Group, at Expedia. One of the questions that raised a great deal of discussion was […]
Lowest Available Hotel Rates: A Friend or Foe?
Owing to increased Internet penetration and the booming sharing economy, which has an impact on the lodging sector, the online travel market in Asia-Pacific has grown in recent years. Technology […]
