otas
Don’t just manage revenue, create a holistic strategy
In the decade when Marriott International was credited for adapting American Airlines’ yield management practices for the hospitality industry, the Internet barely existed, Expedia was still a decade from […]
Rate Conundrum: To Be (in Parity) or Not to Be?
NB: This is an article by Jean Francois Mourier, CEO of REVPAR GURU First, I’d like to start this article by saying “Felicitations!” and “Gratuliere!” to hoteliers in France […]
OTAs tipped to lose market share to hotel direct channels
Hotels in the third biggest tourist market on the planet are starting to fight back against the dominance of OTAs. At least, this is the forecast contained within research from Phocuswright shared at the FITURTech […]
How will OTAs evolve in 2016?
NB: This is an article by Frederic Gonzalo, founder of Gonzalo Marketing In the past two or three years, I was fortunate to speak at a variety of travel […]
Why Airbnb isn’t a threat to hotels, yet!
Airbnb, the tech company that allows travelers to book rooms directly from homeowners, crossed the 2 million listings mark in 2015. And the company has sometimes touted itself as […]
Home sharing sites being abused, BHA chief tells MPs
Professional landlords operating outside UK regulations at an “industrial scale” are manipulating the so-called sharing economy and endangering the safety of the public, MPs have been told. The warning about […]
Consolidation, co-opetition and context
Driven by an increasingly fickle, demanding and connected customer the coming year will be one that sees the savviest and most strategic brands thrive. In 2016 – surprise, surprise – […]
Airbnb identifies fastest growing neighbourhoods for 2016
Airbnb analyzed the travel patterns of more than 40 million people that stayed in homes on Airbnb in 2015 and selected 16 neighborhoods that have gained the most momentum […]
Ctrip investment is a significant milestone
Some liken it to fulfilling what Admiral Zheng He, the great Chinese explorer, started in the 14th century when the eunuch mounted expeditionary voyages across the world, from […]
2016 Revenue Resolutions for Independent Hotels
NB: This is an article by Jean Francois Mourier, CEO of REVPAR GURU As someone who has been working in the hotel industry for more than 13 years, I still […]