otas

The two largest OTAs reported substantial growth last quarter in sales of the alternative accommodations they offer, Expedia via HomeAway and Priceline through listings on Booking.com, which analysts said are […]

The important takeaway of the research is that hoteliers need to be mindful of the cost implications of their distribution strategy. Clearly, the third-party distributors can provide access to markets […]

Expedia, Inc., is the first online travel intermediary to begin displaying a hotel chain’s discounted loyalty rates next to standard rates. It’s also the first to cheerlead for a hotel’s own […]

According to a recent ReviewPro webinar survey, 83% of hotels said they are focused on converting OTA users into direct bookers. Another poll during the event also found that 59% […]

Today’s hotel guests are empowered and informed, which in some ways is very positive. However, it has also led to a trend of guests making multiple bookings far in advance, […]

A cyber war has erupted in recent weeks between major online travel agencies such as Expedia (EXPE) and Priceline.com (PCLN) and hotel chains over how some discounts are being offered […]

The average booking value hotels are realizing on their direct website is nearly double the value they are receiving from third-party booking channels, the global hotel industry’s leading cloud platform, […]

Priceline Group Interim CEO Jeffery Boyd believes hotel chains should reconsider their efforts to withhold their lowest rates from the largest accommodations player on the planet. “I wouldn’t express it […]

From cost per acquisition to qualifying fences and ensuring rate parity with the comp set, Pamela Whitby hears what is keeping three US-based hoteliers awake at night What keeps hoteliers […]

Can hotels win the direct booking wars? Or are the online travel agencies (OTAs) like Booking.com and Expedia just too big to fail? Those are two questions no doubt weighing […]