otas
6 Tips for Combating High Cancellation Rates on OTA Bookings
Today’s hotel guests are empowered and informed, which in some ways is very positive. However, it has also led to a trend of guests making multiple bookings far in advance, […]
Are OTAs providing biased information?
A cyber war has erupted in recent weeks between major online travel agencies such as Expedia (EXPE) and Priceline.com (PCLN) and hotel chains over how some discounts are being offered […]
Hotels Achieve 1.8 Times More Value With Direct Bookings
The average booking value hotels are realizing on their direct website is nearly double the value they are receiving from third-party booking channels, the global hotel industry’s leading cloud platform, […]
Priceline: We Can Offer Discounted Rates, Too
Priceline Group Interim CEO Jeffery Boyd believes hotel chains should reconsider their efforts to withhold their lowest rates from the largest accommodations player on the planet. “I wouldn’t express it […]
OTAs vs hotels: why ‘an old and tired story’ keeps running
From cost per acquisition to qualifying fences and ensuring rate parity with the comp set, Pamela Whitby hears what is keeping three US-based hoteliers awake at night What keeps hoteliers […]
This Is How Hotels Could Win the Direct Booking Wars
Can hotels win the direct booking wars? Or are the online travel agencies (OTAs) like Booking.com and Expedia just too big to fail? Those are two questions no doubt weighing […]
Buying Your Way to the Top of Online Travel Agencies
Ranking on the first page of Google’s results has become an increasingly difficult task over the last few years. With competitor sites, third party vendors, and algorithms to worry about […]
IHG Rewards shifting growth to direct from OTAs
InterContinental Hotel Group‘s half-yearly results have a couple of asides around its tech and digital performance among the details around signings and pipelines, currency fluctuations and medium-term per annum capex […]
How OTAs are dimming results on hotel searches
At first, to Christine Compo-Martin, the Expedia.com search results looked like a mistake. As she queried the site for a hotel room in Philadelphia, she found properties without photos. “Honestly, […]
Expedia sees no hit from hotel chain direct booking campaigns
Expedia Inc reported its second quarter earnings today, and it had a rosy picture on many metrics. But one metric stood out to investors for its sluggish pace, namely, the […]