otas
The Incredible Shrinking Hotel Industry
The hotel industry isn’t known for being quick to adapt and evolve, and it often finds itself scrambling to catch up with changes in technology and traveler behavior. Online travel […]
OTAs, precise SEO and other marketing strategies for boosting hotel traffic
Online travel agencies, precise search engine optimization and other marketing strategies might be the recipe for boosting traffic to hotels in 2017 According to Geoffrey Moore in his book “Living […]
OTAs Using Data to Help Hotels Build Revenues
Debate in the industry suggests some OTAs are reluctant to share their data with hotel partners, a claim that surprised Krishan Kadodwala, the Expedia group area manager for UK and […]
The great loyalty rate debate – battle of the century
2016 was the year of ‘the loyalty wars’, the battle of the century between online travel agencies and hotel brands. Hilton, Marriott, Accor Hotels and Choice Hotels International heavily promoted […]
Chinese App giant C-Trip is about to arrive in Europe
Attending the Phocuswright conference in Los Angeles during November 2016 provided a fascinating insight on the strategic intentions of the Chinese travel giant C-Trip. The Chinese travel market is […]
10 Things You Must Do to Grow Your Hotel’s Direct Bookings
There’s been a huge amount of talk in the industry recently about direct bookings, in an attempt to loosen the hold that OTAs have on the industry. A term we hear a […]
Where the OTAs are Going Next: The Evolution of Voice Search for Hotels
At the recent Skift Global Forum 2016, the major OTAs discussed the future of online travel. Most of them are pretty convinced that the current era of automation is coming […]
Emerging Technology in Travel, Hotels, Airlines and OTAs
In an ever-shifting technology landscape, we’ve identified three major trends that will have the greatest impact on travel,airlines, hotels and OTAs in 2017 Megatrend #1: Connected Intelligence The world is […]
Competition Among OTA, Search Players Leaves Hotels with Options
Google has appeared more aggressive in the travel space lately, inserting itself into the competition between hotels and online travel agencies for primacy among consumers searching for a room. The […]
The Balance of Power for Selling Hotel Rooms
Traditionally, Marriott is a business driven by franchise and management company contracts. It is known for its branding, service and operational expertise. Starwood in recent years is placing additional emphasis […]
