otas
With Occupancy High, Hotels Seek to Avoid OTA Bookings
Hotels and online travel booking companies tend to have a marriage of convenience – one that savvy travelers can exploit. When hotels are having trouble filling rooms, they will grudgingly […]
Skyscanner strategy and the shifting metasearch landscape
Does travel metasearch drive more direct bookings for airlines, hotels or car rental firms? Is it really an alternative platform to Google and the big bad OTAs? OTA versus meta: […]
3 keys to an effective hotel distribution strategy
NB: This is an article from SiteMinder Your distribution strategy, in many respects, is the key to your reservations success at your hotel. The more you distribute the rooms and […]
How your booking engine can impact direct bookings
There’s your Bed & Breakfast. Then, the self-serviced accommodations down the road. There’s also that retrofitted factory-hotel in the east end. And you all have one thing in common. You’re vying […]
The Dymanics of Static Content Management
NB: This is an article from H2C Updating rates and availabilty across multiple channels via direct connects and channel managers has become commonplace throughout hospitality as well as the distribution […]
Hotels Offering Loyalty Rates on OTAs: The Dark Side
Expedia is now very kindly allowing hotels to offer their normally closed user group member-only rates publicly on Expedia. Red Lion Hotel Group (RLHG), a brand that operates in […]
Hotel loyalty rates may hurt more than OTA fees
A recent Deutsche Bank Research Report published July 13, 2016, highlighted hotel owners’ creeping concerns. Something just isn’t quite right when it comes to the proliferation of loyalty rates. NB: […]
Alternative lodging grows in importance for Expedia
The two largest OTAs reported substantial growth last quarter in sales of the alternative accommodations they offer, Expedia via HomeAway and Priceline through listings on Booking.com, which analysts said are […]
Building a Smart Distribution Strategy
The important takeaway of the research is that hoteliers need to be mindful of the cost implications of their distribution strategy. Clearly, the third-party distributors can provide access to markets […]
Expedia promotes a hotels loyalty rates and rewards program
Expedia, Inc., is the first online travel intermediary to begin displaying a hotel chain’s discounted loyalty rates next to standard rates. It’s also the first to cheerlead for a hotel’s own […]
