otas

Last year Expedia made a suite of drastic announcements: it partnered with Marriott Hotels to offer travel packages, entered the hotel revenue space and struck a loyalty program deal with […]

Today’s hotel guests are empowered and informed, which in some ways is very positive. However, it has also led to a trend of guests making multiple bookings far in advance, […]

The power of Expedia and Booking.com doesn’t seem to have been dented by the well-publicized competition law changes made in countries across Europe over the past few years. A new […]

The independent hotel market in Europe is a big business, in terms of employment, tourism and contribution to local economies. Most importantly for the players in the industry, independent hotels are […]

The second WIT Hospitality conference took place on March 28 at Hotel ICON last week. The Silverbox Ballroom teemed with industry characters ranging from C-class executives to fresh-faced students only […]

The Genius rewards programme is a brilliant move by Booking.com in its strategy to continue gaining market share in hotels by gobbling up other online channels as well as the […]

In the past six months I’ve written about increasing hotel brand fees (Hotel Loyalty Rate Analysis) and increasing loyalty fees (The Great Loyalty Rate Debate). Both articles prompted some very […]

The balancing act between third party channels and your own hotel website is often a difficult one. Once you make the decision to take charge of your online distribution, it […]

Distribution has always dominated its relationship with the producer. Macy’s, Marks & Spencer and Amazon are what Tourico, GTA and, lately, Expedia are in the hotel industry. Meanwhile, the product’s owner, […]

“If I was starting a hotel from scratch, I’d give all my distribution to OTAs and just concentrate on the guest and their experience.” That was the view announced by […]