otas
Best Practices for Hotel Response to TripAdvisor Guest Safety Badge
No matter the location, the chain scale, or the attentiveness of management, bad things may happen at your hotel property. How do hotel owners and managers respond when injury, violence […]
Yeah, new Booking.com income strategy…
Last week, the small world of French hospitality was the scene of a truly extraordinary earthquake: Booking.com decided to charge its commission on the crumbs that represent no-shows and cancellations, […]
Expedia Axes Its Price-Matching Guarantee in a Sharp Break From the Past
For years, Expedia.com, the flagship brand of online booking conglomerate Expedia Inc., joined the industry wide practice of claiming that consumers would always get the best prices for travel on […]
10 tips to optimize your OTA distribution
As a hotelier, you’re tasked with driving more revenue and attracting as many potential customers as possible, at the lowest possible cost. NB: This is an article by Sabre To […]
Convert OTA Guests to In-House Bookings: 5 Ways to Succeed
We recently met with a hotel whose occupancy was comprised nearly 50% by OTA bookings. One out of every two guests was costing them at least 20% commission. Aside from […]
Global OTA Customer: The Value of the International Booker for U.S. Hotels
Global customer reach is invaluable for hotels. The many advantages that come with an international booker include a higher average daily rate, and longer length of stay. And while this […]
Ctrip opens up data and cross platform synergies for destination marketing
With around 300 million registered users, Ctrip has accumulated a high volume of big data and consumer insights that can be used for consulting and directing services for marketing global […]
Airbnb and instant booking: A recipe for market domination
Airbnb knows how to make waves in the accommodations booking industry. Over the last few years, the San Francisco-based company has taken major market space away from more conventional hotel […]
Has the hotel sector reached “peak OTA”?
Has the hotel sector reached “peak OTA”? There was speculation at this year’s Hotel Distribution Event, hosted by Hotel Analyst in London, that this may be the case. In the […]
We’re Using the Wrong Message to Fight OTAs
Looks like we might have been going about this all wrong. The thought that a guest’s primary travel concern is saving money is an assumption that needs to be reexamined. […]