otas
How OTAs Use Words To Change Your Perspective … and Your Perception.
Words have the power of changing the world. In our little big world, OTAs know too well how to use words, with travellers to sell them your hotel.
Booking.com change tactics – again! The threat continues…
Just when you through your relationship (and I use that word tentatively as no relationship should be one-sided) with Booking.com couldn’t get any worse, well it has… NB: This is […]
New Year Resolutions for Independent Hoteliers
So, 2020 is on the way. Another new year. Time to stop, take stock (after the Christmas rush), and start the new year with a bang. NB: This is an […]
Expedia Tells Hotels Adding Resort Fees Will Lower Listings on Its Pages
As promised a few months ago, Expedia Group began this week to send hotel listings lower in the sort order on its Expedia.com and Hotels.com pages when properties add resort fees to […]
The Best Market Mix During High and Low Occupancy
In order to drive the most revenue possible at your hotel, it is important to adjust your market mix according to periods of high and low occupancy. Here’s how to […]
In a Multichannel Environment, Only a Clean Rate Strategy will Survive
All is not quiet on the hotel distribution front. Yes Amoma, one of the biggest culprits in undercutting hotel rates, may be out of the picture. And yes, the recent […]
Google Travel Gains Levy Pain at TripAdvisor and Expedia
In an unintended duet, the CEOs of TripAdvisor and Expedia Group separately talked this week about how Google’s increasing practice of directing search traffic towards its own travel businesses has […]
Are Hotel Guests the Next OTA?
Amazon regularly reward top reviewers with a lot of free stuff in the mail but as far as I can tell, OTAs are yet to financially incentivise ordinary people to write reviews
End of an Era, But What Can We Learn from Thomas Cook and Amoma collapse?
Where most hoteliers were sympathetic towards Thomas Cook, the same could not be said about Amoma, because their business model in the eyes of most hoteliers was unfair or even plain illegal.
Effective Ways to Elevate and Personalize the Hotel Search on Your Booking Platform
Competition is fierce. When it comes to bookings and hotels, OTAs, tour operators, and other third-party agencies are constantly striving to attract travelers to their websites. NB: This is an […]
