otas

Using historical pricing or just following others in your market is not an option. It’s okay to make a mistake and then recalibrate

We should be easy to do business with and operate effectively and profitably as possible. So why are we making revenue generating mistakes?

We look at the 10 best strategies to increase your hotel’s direct bookings that affect every aspect of your hotel’s success from your booking engine onward

With margins under incredible pressure in current times – hotels need to do all they can to improve them, with direct bookings playing a large part in this

Metasearch is a great way for visitors to compare channels based on price, but many hotels also offer non-price perks such as late check-out

Ask yourself a simple question or step into your ideal customer’ shoes and try to book your hotel, first on BO and then through your own booking engine

Retargeting is marketing to those who have interacted with us, meaning they’ve already visited our website or interacted on our Facebook or Instagram page

The new normal has made all historical data redundant, making it stressful for an airline to efficiently forecast demand and price in today’s environment

There’s no doubt Google is on the rise and we expect the likes of Tripadvisor and Trivago, described by some as zombie companies, to be acquired or lifted

Although entrenched, OTAs like Booking and Expedia are not invincible! However, challenging them requires courage, agility but most importantly innovation