otas

The topic of rate parity continues to be a relevant and developing discussion within the hospitality industry, with hoteliers becoming more informed on the matter.

Email marketing has quickly become a vital part of a hotel’s CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is, it’s not as hard as it seems.

Most of us realise that Booking.com have automatically opted our hotels into their new ‘Early Payment Scheme’, but what exactly does this mean and how does it doubly affect our hotels?

Over the last several years, we’ve seen Google become a major player in the travel industry. In the last six months in particular, Google has gone from search engine to […]

We have a wealth of experience working with established 4 & 5* hotels across the world, providing the design and development of their websites; as well as supporting with their […]

With Marriott International and Expedia Group finally completing their contract negotiations, the deal they’ve struck could have an impact on the relationship between hotels and online travel agencies more broadly […]

The rate parity spotlight turned to the UK earlier this year, with an agreement between the government and OTAs to cease certain practices around how they merchandise and price hotel […]

“Booking what?!” – you might ask exasperated and you would not be the only hotelier to do so. NB: This is an article from Aro Digital Booking.com has quietly introduced […]

Back in 2017, TripAdvisor and comScore suggested that travelers make 10 to 34 website visits on average to book their trips. While this seems like a lot for booking hotels, […]

Hotels make their rooms available through OTAs (i.e. Booking.com, Hotels.com) to drive bookings or to supplement any direct bookings generated. Hotels need to trust OTAs to operate fairly. By this, hotels […]