otas

The competition watchdog, the CMA, fined Comparethemarket.com (home of those TV meerkats) £17.9 million last week. What heinous offence had Sergei and his cuddly friends committed to warrant such a hefty financial […]

Search for your hotel in Google’s metasearch engine. Seeing more ads from OTAs or more from metasearch engines? Can you tell the difference?

Dori puts forward his views on why it’s even more important in the current climate that Revenue Managers must make themselves indispensable

Hotels who have not moved to Google Pay Per Stay (PPS) offering are missing huge opportunity to capture demand without risking their cash flow

We discuss why in this current climate and changing guest profile, metasearch is just a channel shift and not producing incremental revenue

If you use Booking.com’s free rate-shopping tool RateIntelligence, you’ve probably heard that, on 30th November 2020, it will be discontinued

There is no ideal solution to this problem. Getting the maximum benefit from the discounts will mean giving away control to the OTA

Google my Business, Trip Advisor, and OTA’s have set up their COVID-19 communication opportunities as attributes check boxes

OTAs have always been a subject for debate with hoteliers. Should we reinforce our direct channels of distribution or rely on intermediaries?

Have things changed in how OTAs have been running their business from operational perspective? In 2 single words: Marketing and Distribution