otas

As an independent hotelier, it’s important to be aware of Booking.com’s expanding loyalty programme. Why? Because it may impact your direct bookings

Is it impossible for hotel direct bookings to overthrow the reign of OTAs? Can independent hotels challenge the two major channels, Booking and Expedia?

The “Booking Sponsored Benefit” is nothing else but “discount for advance payment” which is applied to the customer when the following conditions are met:

Wholesalers can play a major role in the way you distribute your hotel rooms and rates. They will never distribute your inventory directly to travellers

Every hotel uses similar tools for distribution and OTAs have become a commodity. That means it’s harder for smaller hotels or chains to stand out

The use of blockchain technology in revenue management can be applied through inventory management, demand management and pricing strategies

When someone clicks on your hotel ad and they’re redirected to your site, they’ve most likely already filtered making them a highly qualified lead

Now that we are in the midst of a pandemic and travel has pivoted towards more drive markets, the search for a pet friendly hotel is still just as high

Hotel Distribution, which is our our battlefield, will be affected by an increasing number of players who will put forth various actions to win the deal

As markets change and the tools evolve, hotel OTA strategy is going to rely on marketing and revenue management being totally and completely aligned