otas

You have a room at $100. If you sign up for Flash Deals, that room will sell for $70, less average commission rate of 20% – so the room earns you $56

Google is penetrating the hotel distribution vertical with Google Hotel Ads. What does this offer hotels in terms of revenue management and marketing?

TripAdvisor Plus will be offered to hotels on a no-commission basis, but hotels need to offer a minimum 10% discount on BAR and offer value-added services

In order to build an effective and profitable distribution strategy, you need to know who your clients are, where they book, and which tools will fit best

In order to increase international bookings, you need to tweak your marketing strategies. Wondering how to do that? It’s simple. Just follow the steps below

Look for more niche distribution channels where you can capture the domestic market or OTAs in countries where you believe there could be a potential market

As business slowly wakens from hibernation, how should hoteliers address OTAs? According to some, it’s time to beat them at their own game

A worthwhile strategy for many hotels was to decrease their upfront marketing costs while increasing their contribution of bookings from OTAs

We’re living in uncertain times never seen before in the sector, as well as a change in the paradigm of online shopping and Booking.com knows it

How much additional direct revenue could your hotel capture if you lowered the number of parity violations and proportionally raise conversion rates?