otas

Unhealthy distribution and channel mix, overdependence on only a few players and neglecting the importance of a strategy, can kill faster than a crisis

The hotel industry is filled with a lot of misconceptions. Most of them are due to a lack of knowledge and clarity about those topics

Frustrated with OTAs supplying an alias email address when delivering a booking then modifying them once you’ve managed to get the real address?

Guests should feel immersed in your property from the moment they first discover your online presence. Aim to entice, excite, and inspire with each image

It is easy to rely on OTA bookings. They do the advertising, handle reservations, but the higher proportion of OTA bookings, the less revenue you make

We touch on a number of topics with a mood of optimism that travel will return, whilst realising hotels can be short-sighted and have short memories

A dollar is a dollar, a euro is a euro – right? Wrong, at least when it comes to how hotels bring in revenue. All revenue is not created equally

Diving into your bookings and website activity, you can better understand what’s working, what’s not, and where you are losing potential guests

Three of the most significant sources of bookings for hotel and other properties are online travel agencies (OTAs), metasearch sites, and your hotel website

Finding the right OTA for a small hotel is not as simple as it sounds. Each one has trade offs and are not created equal. Here are a few considerations: