otas

Hotels will need to become more competitive to their own listings on OTAs, and like OTAs, find ways how to break rate parity

This August, Expedia Group is releasing new Search and Sort Factors in their marketplace that will affect how hotels appear in Expedia’s search results

For all the new and established hoteliers, it is time to consider the change and leverage the potential of the new trends in hotel distribution management.

Along with understanding your guest expectations and needs, leveraging hotel digital marketing tactics needs to be at the top of your list of objectives

Mobile Rates are specially discounted rates that are offered to guests browsing for hotel room reservations through a mobile app or a mobile browser

There’s nothing wrong using OTAs and they can still be incredibly valuable and handy part of an overall selling strategy – they have their place in the mix

The first decision hotels should make is withdrawing from the “Payments by Booking.com” program. Our bet, however, is Booking will make it mandatory

OTA reservations are, without a doubt, a lifeline for hotels. Use the following steps to get your strategy working efficiently and maximize your revenue

What constitutes good parity health on metasearch? How often do direct prices tend to be undercut by OTAs on meta, and what benchmark should you aim for

To effectively shape your pricing strategy and make informed rate decisions, you need to ensure you compare the true amount a customer will be paying