otas

Having an analytical approach to visibility boosters is critical and will help you assign the incremental cost to the incremental revenue correctly

The loss of direct bookings has an unfortunate two-fold effect; losing revenue due to high OTA fees and inability to deliver a personalized guest experience

There’s a bias to drive direct traffic, which means metasearch gives your property greater exposure than the OTAs to encourage a direct booking

It’s no secret that the volume of OTAs participating in the auction has skyrocketed, making impression share more and more difficult to obtain

When we have conversational bots helping us, it could change the way we search for information. And one of the things we search for hotel information

We often don’t measure the leakage of commission to OTAs and we certainly don’t measure it against the costs of securing a direct booking

How much are you losing by not controlling your prices and allowing other channels to sell cheaper than you do on your own website?

Your revenue strategy cannot be focused on proving that the OTAs are an evil empire, and that only your rate parity games will topple them

Although hotels can diversify their income streams and realize the potential of ancillary revenue, distribution remains cornerstone of hotel profitability

To build an effective distribution strategy your OTA mix should include a minimum of 6 channels made up of the following types of OTAs: