otas
OTAs Aren’t Stealing Your Guests. You’re Giving Them Away
While guests book with OTAs for many reasons, you actually have more control over the situation than you realize. You just have to shift your mindset
5 OTA Mistakes That Could Be Hurting Your Revenue
Hotels rely on OTAs like Booking.com, Agoda, and Expedia to stay visible and fill rooms. But while these platforms drive bookings, they can also cause unintended revenue loss – not […]
How to Manage OTA Bookings and Commissions Profitably
Manually consolidating data between your property management system (PMS) and OTA channels is inefficient and prone to error

Who Is the Biggest OTA in Europe?
According to market estimates, Europe’s OTA market is projected to grow from $96.5 billion in 2025 to more than $140 billion by 2030

Time to Retire Resort Fees? A Strategic Analysis for Hotels
Resort fees were once a smart financial strategy. Today, their value has significantly diminished but not disappeared entirely
Do’s & Don’ts To Turn Guest Data Into Direct Bookings
In this article, we show the key do’s and don’ts for turning untapped guest data into a repeatable process that fosters the guest loyalty and direct revenue
Revenue Generation Actions To Maximize Transient Segments
Now is a perfect time for Revenue Generation Managers to focus on driving more revenue from the transient segments. Here are some action steps
6 Ways OTAs Think Differently
OTAs don’t rely on repeat business per hotel, but per traveler. From their perspective, the hotel is the product, not the brand, not the guest relationship
All Talk or Reclaiming Control? EU’s Legal Battles Against Booking
With direct interventions coming from national regulators and pan-European legislation, Booking faces unprecedented scrutiny
Why Hotels Should Adopt a Multi-Channel Distribution Approach
The old dichotomy of “direct vs OTA” is giving way to a more strategic and nuanced approach where both channels play a role in a distribution strategy