otas

Luxury hotels do not have an email problem. They have a demand problem – specifically, a demand ownership problem

While traditional website traffic may be down, hotels can ensure visibility and direct bookings by going back to the basics: storytelling

The problem with hotel distribution today is that most hoteliers are optimising distribution based on accounting numbers, not economic reality

Hotels have a brief window to establish AI visibility before the competitive landscape takes shape. Those who act now help shape what AI learns to recommend

When you push harder for direct bookings, something changes. Something most hoteliers don’t account for until too late. Your total booking volume drops

To reclaim profitability this year, hoteliers must shift from a passive OTA supplier mindset to one of active OTA strategy management

For hotels, the real issue is not who builds the smartest model. It is who controls demand at the moment of booking

Hotels that can connect directly into this agentic ecosystem will gain a critical advantage and reduce reliance on OTAs or static booking engines

The common thread across these predictions is structural change. Technology, economics, and distribution power are reshaping the industry

Hotels are seeing modest revenue growth, but margins are tightening. Rising labor costs, shorter lengths of stay, and OTA reliance are eroding profit