otas

The old dichotomy of “direct vs OTA” is giving way to a more strategic and nuanced approach where both channels play a role in a distribution strategy

Collecting your guests’ real email address is a priority. We walk you through what to set up first and how to collect emails legally and strategically

Today, your pickup curve is a complete mess. In short, your pickup curve isn’t curving anymore – because guest behavior broke it

When comparing the hotel direct rate to best available OTA offer, we see in 75% of cases at least one OTA displays a lower price than brand website

Hotels must focus on refining their strategy for direct bookings with specialized tools that align with the needs of today’s travelers

Hospitality may see radical sweeping changes with respect to rate parity with some countries already banning OTAs from using rate parity agreements

Does the advent of AI agents signal the beginning of the end for third-party bookings, or are we simply entering a new phase in the OTA relationship

In reality, opening your 2026 availability as early as spring 2025 can give you a powerful competitive advantage – if done correctly

Let’s explore why review insights for hotels matter, how to optimize your Booking.com presence and key tips for feedback management

So, disintermediation means breaking free, at least in part, from the tight conditions imposed by OTAs. But what are the actual benefits?