otas - Revenue Hub otas - Revenue Hub

otas

OTAs Aren’t Stealing Your Guests. You’re Giving Them Away

While guests book with OTAs for many reasons, you actually have more control over the situation than you realize. You just have to shift your mindset

Read more

5 OTA Mistakes That Could Be Hurting Your Revenue

Hotels rely on OTAs like Booking.com, Agoda, and Expedia to stay visible and fill rooms. But while these platforms drive bookings, they can also cause unintended revenue loss – not […]

Read more

How to Manage OTA Bookings and Commissions Profitably

Manually consolidating data between your property management system (PMS) and OTA channels is inefficient and prone to error

Read more

icons on mobile phone including well known ota companies asking which is the biggest in europe

Who Is the Biggest OTA in Europe?

According to market estimates, Europe’s OTA market is projected to grow from $96.5 billion in 2025 to more than $140 billion by 2030

Read more

man handing over credit card to pay hotel resort fees

Time to Retire Resort Fees? A Strategic Analysis for Hotels

Resort fees were once a smart financial strategy. Today, their value has significantly diminished but not disappeared entirely

Read more

Do’s & Don’ts To Turn Guest Data Into Direct Bookings

In this article, we show the key do’s and don’ts for turning untapped guest data into a repeatable process that fosters the guest loyalty and direct revenue

Read more

Revenue Generation Actions To Maximize Transient Segments

Now is a perfect time for Revenue Generation Managers to focus on driving more revenue from the transient segments. Here are some action steps

Read more

6 Ways OTAs Think Differently

OTAs don’t rely on repeat business per hotel, but per traveler. From their perspective, the hotel is the product, not the brand, not the guest relationship

Read more

All Talk or Reclaiming Control? EU’s Legal Battles Against Booking

With direct interventions coming from national regulators and pan-European legislation, Booking faces unprecedented scrutiny

Read more

Why Hotels Should Adopt a Multi-Channel Distribution Approach

The old dichotomy of “direct vs OTA” is giving way to a more strategic and nuanced approach where both channels play a role in a distribution strategy

Read more